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»marketing during COVID-19

Michael Smith, CMO, NPR
How NPR Is Using Podcasts To Reach Younger Listeners And Return To Its Public Media Roots

Michael Smith joined NPR as chief marketing officer in April in the midst of COVID-19 and on the cusp of a racial justice revolution. Both are massive trends that all companies are grappling with right now. But media companies are also contending with a third giant trend: the shift in how people consume media as... Continue reading »
by Allison Schiff // July 22nd, 2020 //
»
Netflix Is Shelling Out Less On Marketing, And Not Just Because Of The Pandemic

Netflix will spend less on marketing this year in part due to COVID-19 – but the streaming platform was planning on moving in that direction anyway. “In terms of the march toward less traditional media, we’ve been on that for some time,” said Netflix chief content officer and newly appointed co-CEO Ted Sarandos on the company’s... Continue reading »
by Allison Schiff // July 17th, 2020 //
»
Papa John’s On The Facebook Boycott, Product Launches During A Pandemic – And Why Digital OOH Can Still Work Right Now

What do people do when they’re mostly stuck at home? They stream, they game and they eat pizza. Papa John’s saw double-digit growth in June, with sales up 24% year over year in North America and 5% internationally amid the ongoing pandemic. In order to deliver that growth, Papa John’s had to, you know, literally... Continue reading »
by Allison Schiff // July 2nd, 2020 //
»
During COVID-19, Campbell’s Marketing Is All About Being Useful

Instead of using media to drive sales, Campbell’s wants to help people cooking at home during COVID-19 use its products – and enjoy themselves in the process. The CPG has kicked off a campaign across Group Nine Media properties that teaches how to use its family of products, which include Campbell’s soup, Prego pasta sauce,... Continue reading »
by Sarah Sluis // May 1st, 2020 //
»
 

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