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»marketing during COVID-19

Klarn DePalma, EVP of MNI Targeted Media
Politics And Pot Spur Growth At Meredith-Owned MNI Targeted Media

"The Sell Sider" is a column written for the sell side of the digital media community. Thanks to COVID, the old benchmarks no longer apply. Take grocery shopping, said Klarn DePalma, EVP of MNI Targeted Media, a division of Meredith Corporation that helps brands develop and activate digital media strategies. “Online shopping has fundamentally changed the... Continue reading »
by Allison Schiff // May 26th, 2021 //
»
DTC Brands Can Avoid Pandemic Subscription Churn By Zeroing In On Retention

DTC subscriptions may seem like one of the first candidates to get cut from the monthly bill as consumers become more cost conscious during the pandemic. It’s hard to justify having the latest fashions sent directly to your door now that the conference room table is the kitchen table. And do you really need that... Continue reading »
by Allison Schiff // December 8th, 2020 //
»
Becky Alseth, VP of marketing and direct at Nautilus
Bowflex Energizes Its Targeting To Reach New Audiences Hungry For Home Fitness

When gyms closed during the lockdowns, demand for at-home exercise equipment increased. Nautilus, which owns a portfolio of home gym brands, including Bowflex and Schwinn Fitness, experienced a nearly 94% increase in net sales in Q2. “It was one of our best quarters ever,” said Becky Alseth, VP of marketing and direct at Nautilus. In... Continue reading »
by Allison Schiff // October 26th, 2020 //
»
Champs Sports: AR ‘Will Absolutely Become A Bigger Part Of Shopping Behavior’

While it’s unclear when physical shopping will snap back to pre-pandemic levels, retailers such as Foot Locker subsidiary Champs Sports, are experimenting with replacement technologies, including augmented reality. In September, Champs became the first sports brand to test a new AR shoppable lens on Snapchat. The format allows users to virtually try on different sneaker... Continue reading »
by Allison Schiff // October 13th, 2020 //
»
Xaxis Global CEO Nicolas Bidon On The Appeal Of Programmatic During A Pandemic

Nicolas Bidon, global CEO of Xaxis, GroupM’s programmatic arm, is on a Duolingo streak. When stay-at-home orders were instituted, Nicolas started using the language app on a daily basis to brush up on his Spanish – and stay sane. He’s completed more than 100 days of lessons in a row so far and counting. “Throughout the... Continue reading »
by Allison Schiff // August 5th, 2020 //
»
Brian Sapp, Jam City’s VP of user acquisition marketing
Jam City: ‘Every Function Of Our Business Is Data-Driven, Including Creative’

Jam City is jamming, despite COVID-19. The LA-based casual mobile game studio plans to hire artists, producers, data analysts and people focused on creative strategy. Gaming is one of the few verticals that’s growing during the ongoing health crisis. People started playing more games when stay-at-home orders were announced in March, and the behavior has... Continue reading »
by Allison Schiff // August 5th, 2020 //
»
Michael Smith, CMO, NPR
How NPR Is Using Podcasts To Reach Younger Listeners And Return To Its Public Media Roots

Michael Smith joined NPR as chief marketing officer in April in the midst of COVID-19 and on the cusp of a racial justice revolution. Both are massive trends that all companies are grappling with right now. But media companies are also contending with a third giant trend: the shift in how people consume media as... Continue reading »
by Allison Schiff // July 22nd, 2020 //
»
Netflix Is Shelling Out Less On Marketing, And Not Just Because Of The Pandemic

Netflix will spend less on marketing this year in part due to COVID-19 – but the streaming platform was planning on moving in that direction anyway. “In terms of the march toward less traditional media, we’ve been on that for some time,” said Netflix chief content officer and newly appointed co-CEO Ted Sarandos on the company’s... Continue reading »
by Allison Schiff // July 17th, 2020 //
»
Papa John’s On The Facebook Boycott, Product Launches During A Pandemic – And Why Digital OOH Can Still Work Right Now

What do people do when they’re mostly stuck at home? They stream, they game and they eat pizza. Papa John’s saw double-digit growth in June, with sales up 24% year over year in North America and 5% internationally amid the ongoing pandemic. In order to deliver that growth, Papa John’s had to, you know, literally... Continue reading »
by Allison Schiff // July 2nd, 2020 //
»
During COVID-19, Campbell’s Marketing Is All About Being Useful

Instead of using media to drive sales, Campbell’s wants to help people cooking at home during COVID-19 use its products – and enjoy themselves in the process. The CPG has kicked off a campaign across Group Nine Media properties that teaches how to use its family of products, which include Campbell’s soup, Prego pasta sauce,... Continue reading »
by Sarah Sluis // May 1st, 2020 //
»
 

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