marketers guide

Need ad creative? Here’s what you need to know about using a generative AI startup to make your ad. Plus: Reddit opens its books before a planned IPO.

AdExchanger consulted with agencies about how they are evaluating new generative AI tools for marketing use cases as well as the tech companies behind these startups breaking new ground in generative AI.

As ecommerce grows – and advertisers become increasingly wary of proxy measurement – newer metrics are emerging to help buyers better understand how ad spend affects their bottom line.  

How can a brand take advantage of the 5G revolution today? Actually, that’s a trick question. The next evolution of wireless technology after 4G LTE, 5G-enabled devices won’t be available until at least 2020, despite limited test deployments in large cities and a fair amount of boasting from the big telecom companies. But what will […]