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»Magazine media

6 Magazine CEOs, 4 Strategies: How To Survive And Thrive In 2018

 The magazine industry is consolidating in the face of multiple challenges. Rather than the newsstand, competition is coming from social platforms. Marketers want the performance advertising sold by key digital players. And as print circulation declines, magazines struggle to maintain the steady revenue from their direct-to-consumer subscription businesses. The CEOs and presidents of Condé Nast,... Continue reading »

by Sarah Sluis // February 7th, 2018 //
»
It’s Not Print, It’s 'Magazine Media': Hearst, Condé, Meredith, Rodale And Time Inc. Face Off

When you put five magazine magnates in a room and ask them about the future of print, things get a little tense. “Fear is not a strategy,” said Condé Nast President Robert Sauerberg, asked if he was afraid of print going away. “I’m not afraid of anything. I have the greatest brand in the world.”... Continue reading »

by Sarah Sluis // February 4th, 2015 //
»
 

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