There Is No Safe House; When The Scrapers Get Scraped
The grass is always greener on the other side of the fence; AI scraped around and now they’re finding out; expect better ad growth for 2025.
The grass is always greener on the other side of the fence; AI scraped around and now they’re finding out; expect better ad growth for 2025.
Forecasters expected tariffs would impact advertising growth projections. But that was before we knew exactly how steep these tariffs would be – and now that we do, it doesn’t bode well.
Amid the political and economic uncertainty in the United States, ad spend will likely grow, but at a much slower pace, over the next five years.
Omnicom is acquiring IPG. We unpack the proposed deal with ad agency expert Brian Wieser, founder of the constancy Madison and Wall.
The online advertising industry is staring down the barrel of not one but two potential shutdowns that could radically change where brands put their ad dollars in 2025, according to Madison and Wall’s Brian Weiser and Olivia Morley.
During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety concerns.
Why streaming TV might adopt the cloud-usage model for content; MAGNA projects strongest ad market in two decades; and “go woke, go broke” gets proven wrong, again.
The ad market is “healthy and maybe unsustainably strong” this year, according to the latest report from Madison and Wall’s Brian Wieser.
Ad revenue in the US is set to grow in 2024. So pour one out for 2023 – and try not to make the same mistake as last year. Despite a more-than-decent ad market in 2023, media executives nearly manifested a recession out of fear that one was coming, according to professional advertising prognosticator Brian Wieser.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Clean Bill Of Health? Everyone knows the infamous anecdote of a young woman’s early pregnancy being spotted and outed by a Target circular back in the early days of advertising-oriented predictive analytics. But big retailers still casually profile customers using a mix of […]