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»Madgicx

In preparation for a cookieless world where IDFAs are harder to come by, Facebook is increasingly applying methodologies beyond regular pixel tracking.
Facebook’s Conversion API Could Help Safeguard It Against IDFA And Cookie Fallout

For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that sometimes underreport conversions. Thinkster, for example, an AI-based math tutoring app, typically spends between 90% and 95% of its ad budget on Facebook. But Facebook’s attribution... Continue reading »

by Allison Schiff // December 21st, 2020 //
»
 

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