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»loyalty programs

Fetch Brings On Facebook CPG Vet To Build Deeper Relationships With Big Brands Like Kimberly-Clark

Rewards app Fetch is looking to fire up its first-party data strategy with the hire of long-time Facebook veteran David Sommer as its first-ever chief customer officer. Sommer comes to Fetch after nearly 11 years at Facebook as head of industry, CPG, retail partnerships and shopper marketing. Before Facebook, Sommer was a managing partner of... Continue reading »
by Allison Schiff // January 19th, 2022 //
»
Try This Loyalty Program Growth Hack; Streaming Drama Heats Up

The Value Of Loyalty Retailers are all-in on loyalty programs – which means earmarking serious growth marketing budgets to acquire new subscribers or members. These campaigns typically target regular or high-spending customers who aren’t already part of the loyalty program. That makes intuitive sense for consumers and marketers alike … right? That’s the question at the... Continue reading »
by AdExchanger // November 1st, 2021 //
»
Rachel Miller, director of marketing communications, Permission.io
What Constitutes A Sale Under CCPA? Now That We know, There’s No More Plausible Deniability

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Rachel Miller, director of marketing communications at Permission.io. California Attorney General Rob Bonta recently sent enforcement letters that clarify the scope of what is considered a data sale under the... Continue reading »
by AdExchanger Guest Columnist // October 22nd, 2021 //
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Luke Kigel, VP of Walgreens integrated media and head of the Walgreens Advertising Group
6 Key Facts About The New Walgreens Ad Network

Retail media networks are having a moment, because they’re positioned to add relevance in a cookieless world, says Luke Kigel, VP of Walgreens integrated media and head of the Walgreens Advertising Group (WAG). Walgreens put a bow on its retail media network, dubbed WAG, in early December. But the launch is part of a larger... Continue reading »
by Allison Schiff // December 21st, 2020 //
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Loyalty Is The Most Important Item On The Menu At TGI Friday’s UK

Generating loyalty in the casual dining space is about more than just serving up tasty food. Competition is fierce, and without a rewarding experience both online and offline, customers will just tuck in elsewhere, said Steve Flanagan, CMO at TGI Friday’s in the UK, where the brand operates 84 restaurants with three new locations in... Continue reading »
by Allison Schiff // August 29th, 2018 //
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Loyalty Underpins 2nd Time Around’s Omnichannel Strategy

There was a problem with 2nd Time Around’s paper-based loyalty program. No one was using it. “It was an inconsistent experience, it wasn’t trackable and we didn’t get any data out of it,” said Kristin Kohler Burrows, president and CEO of 2nd Time Around, a fashion consignment retailer that operates more than 40 stores across... Continue reading »
by Allison Schiff // April 5th, 2016 //
»
Verizon Rewards Program Draws Customer Ire, Putting Mobile Data Sharing At Risk

The $4.4 billion check that Verizon wrote to AOL is evidence enough of its commitment to ad tech. But Verizon appears to be less committed to providing its users with an intelligible loyalty program – and that could prove to be the fly in the ointment for its lofty consumer data plans. Many Verizon customers... Continue reading »
by Allison Schiff // November 5th, 2015 //
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Mobile Rewards Startup Lootsie Launches White Label Loyalty Solution

Putting the “A” in MAU or DAU is about a lot more than enabling users to rack up a bunch of points – it’s about giving those monthly or daily users a reason to be active in the first place. “Customer loyalty is at the heart of everything we do,” said Karah Sutton, marketing and... Continue reading »
by Allison Schiff // October 12th, 2015 //
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NASCAR Revs Up On Mobile With In-App Loyalty

NASCAR fans are loyal fans – and loyal fans are gunning to engage. But until last week, NASCAR, which acts as a governing body for stock car racing in the US and around the world, didn’t have a way for its fans to show their loyalty through the organization’s mobile app, a linchpin of its overall... Continue reading »
by Allison Schiff // February 27th, 2015 //
»
Can You Identify Me Now? A Deep Dive On Verizon’s Data Practices

Verizon bills itself as a triple threat. It’s got mobile, it’s got television, it’s got broadband. And those three channels form the foundation for a deterministic data cocktail that Precision Market Insights (PMI) – Verizon’s addressable advertising division – is tapping to power Precision ID, the carrier’s answer to the ever-elusive mobile cookie. When Verizon... Continue reading »
by Allison Schiff // October 9th, 2014 //
»
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