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»loyalty programs

Loyalty Is The Most Important Item On The Menu At TGI Friday’s UK

Generating loyalty in the casual dining space is about more than just serving up tasty food. Competition is fierce, and without a rewarding experience both online and offline, customers will just tuck in elsewhere, said Steve Flanagan, CMO at TGI Friday’s in the UK, where the brand operates 84 restaurants with three new locations in... Continue reading »
by Allison Schiff // August 29th, 2018 //
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Loyalty Underpins 2nd Time Around’s Omnichannel Strategy

There was a problem with 2nd Time Around’s paper-based loyalty program. No one was using it. “It was an inconsistent experience, it wasn’t trackable and we didn’t get any data out of it,” said Kristin Kohler Burrows, president and CEO of 2nd Time Around, a fashion consignment retailer that operates more than 40 stores across... Continue reading »
by Allison Schiff // April 5th, 2016 //
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Verizon Rewards Program Draws Customer Ire, Putting Mobile Data Sharing At Risk

The $4.4 billion check that Verizon wrote to AOL is evidence enough of its commitment to ad tech. But Verizon appears to be less committed to providing its users with an intelligible loyalty program – and that could prove to be the fly in the ointment for its lofty consumer data plans. Many Verizon customers... Continue reading »
by Allison Schiff // November 5th, 2015 //
»
Mobile Rewards Startup Lootsie Launches White Label Loyalty Solution

Putting the “A” in MAU or DAU is about a lot more than enabling users to rack up a bunch of points – it’s about giving those monthly or daily users a reason to be active in the first place. “Customer loyalty is at the heart of everything we do,” said Karah Sutton, marketing and... Continue reading »
by Allison Schiff // October 12th, 2015 //
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NASCAR Revs Up On Mobile With In-App Loyalty

NASCAR fans are loyal fans – and loyal fans are gunning to engage. But until last week, NASCAR, which acts as a governing body for stock car racing in the US and around the world, didn’t have a way for its fans to show their loyalty through the organization’s mobile app, a linchpin of its overall... Continue reading »
by Allison Schiff // February 27th, 2015 //
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Can You Identify Me Now? A Deep Dive On Verizon’s Data Practices

Verizon bills itself as a triple threat. It’s got mobile, it’s got television, it’s got broadband. And those three channels form the foundation for a deterministic data cocktail that Precision Market Insights (PMI) – Verizon’s addressable advertising division – is tapping to power Precision ID, the carrier’s answer to the ever-elusive mobile cookie. When Verizon... Continue reading »
by Allison Schiff // October 9th, 2014 //
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ePrize, In Mobile Acquisition Mode, Buys In-Venue Marketer Mozes

A little more than a year after making its first mobile-centric acquisition, sweepstakes content company ePrize has made its third purchase in the smartphone marketing arena with text marketing specialist Mozes. In an interview, ePrizes CEO Matt Wise told AdExchanger that the company is currently looking at several other potential prospects in the mobile space... Continue reading »
by David Kaplan // January 17th, 2013 //
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