Gannett experienced its fourth consecutive quarter of growth in Q1 2024. It pointed to recent partnerships with non-news publishers as instrumental to growing its audience and ad revenue.
During times of crisis, advertisers want to connect with people reading local journalism. Michigan-based healthcare company McLaren Greater Lansing used Gannett’s sponsored content offering to share critical messages during the pandemic with a more nuanced, responsive approach than it could achieve with just banner ads. For example, the health care company noticed many patients were […]
