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»local media

How Local Pubs Are Taking The Reins With Their Own Version Of A Single Sign-On

Local news publishers aren’t waiting around for ad tech vendors to solve their third-party cookie problems for them. In late March, the Local Media Consortium (LMC) launched NewsPassID, a single sign-on solution and ad network, designed to help the 5,000 local publishers represented by the LMC to aggregate their first-party data and clean up their... Continue reading »
by Allison Schiff // April 7th, 2021 //
»
Gannett CRO Kevin Gentzel
Gannett On Why National Brands Are Going Big In Local Markets

Gannett CRO Kevin Gentzel kicks off nearly every morning by checking in virtually with one of the local sales teams that represent the hundreds of local media properties in the USA Today Network, from Indianapolis to the Treasure Coast of Florida. And he often ends his day on his Peloton for a joint ride with... Continue reading »
by Allison Schiff // January 27th, 2021 //
»
Local Media Dropped The Ball Against Facebook And Google: Here’s How They Can Pick It Back Up

“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jacob Donnelly, founder of A Media Operator. While there’s some truth to local media companies’ claim that Facebook and Google – which dominate the ad business – caused their... Continue reading »
by AdExchanger // August 21st, 2020 //
»
McLaren Greater Lansing Embraces Local Advertising During The Pandemic

During times of crisis, advertisers want to connect with people reading local journalism. Michigan-based healthcare company McLaren Greater Lansing used Gannett’s sponsored content offering to share critical messages during the pandemic with a more nuanced, responsive approach than it could achieve with just banner ads. For example, the health care company noticed many patients were... Continue reading »
by Sarah Sluis // July 16th, 2020 //
»
E.W. Scripps Sees Portfolio Sales Potential

In August, E.W. Scripps reorganized its business into two parts: one division focusing on local media – its bread and butter – and the other on national media channels. The move unified Scripps’ digital video service, Newsy, with podcast network Midroll, digital audio service Stitcher and satire and humor brand Cracked, under the national media... Continue reading »
by Kelly Liyakasa // April 17th, 2018 //
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