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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Who’s going to serve as the administrator for Unified ID 2.0? Not the IAB Tech Lab. Earlier this week, CEO Anthony Katsur noted in a blog post (almost offhandedly) that the Tech Lab has decided not to take on the technical admin role for UID 2.0 “at this point.”

The ad tech industry has been held back for years over what Trade Desk CEO and Founder Jeff Green called “infighting” between independent programmatic companies, rather than a spirit of open collaboration. Green made his remarks on Monday, speaking at LiveRamp’s RampUp conference in San Francisco. “There’s always been a fear among the open internet and what was once called the Lumascape, where everyone’s afraid of the other logos on the screen.”

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Bob Walczak, CEO, MadTech Advisors.  The future is cookieless. This we all know. But the industry faces a long road ahead before cookieless audience targeting becomes the norm. Sure, context and cohort targeting provide […]

Ad tech companies once gained market share through optimization bake-offs, in agency conference rooms and on the beaches of Cannes. Now, wins come from the cloud. “The cloud and first-party data are exploding right now,” said James Arra, LiveRamp’s head of cloud partnerships. That’s why LiveRamp has forged a strategic relationship with Google Cloud Platform […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Criss-Cross Media Measurement CTV ad dollars are expected to double by 2026, according to GroupM’s most recent industry forecast – which means ad tech firms with advanced measurement capabilities could be looking to make acquisitions this year, Business Insider reports. Measurement companies have their […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

The past few months have been wild for online advertising. Apple has implemented its AppTrackingTransparency (ATT) framework, and Google announced it would delay the phase-out of third-party cookies in Chrome. A tumultuous ride to be sure. What will be the real impact of these moves on ad tech? AdExchanger examined the Q2 earnings reports of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Olympic Edge During the Olympic Games, Comcast will interrupt its own commercials with near-live highlights and coverage, Variety reports, taking advantage of the fact it owns NBCUniversal and Olympic broadcast rights. “This makes the viewer feel like, ‘How did that just happen? I […]

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Similar to the Brood X Cicada hatch of 2021, the eruption of privacy-related news has been incubating for a long time. In this week’s episode, Sheila Colclasure, IPG-owned Kinesso’s global leader on digital responsibility and public policy, talks […]