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»LiveRamp ATS

LiveRamp Brings In Former ViacomCBS Exec Jason White To Court Publishers

One of LiveRamp’s top priorities is to get publishers to adopt LiveRamp Authenticated Traffic Solutions (ATS) – an email-based identity solution designed to be used in place of third-party cookies. So it brought in former ViacomCBS GM of programmatic Jason White to lead them toward the promised land of authentication, the company said Thursday. White... Continue reading »
by Sarah Sluis // April 16th, 2020 //
»
 

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