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»LiveRamp ATS

CafeMedia Is Using LiveRamps’s Email-Based IDs To Sell Ads

The third-party cookie is halfway out the door, so CafeMedia is already ushering in its replacement: email-based IDs. The ad management firm started working with LiveRamp ATS (Authenticated Traffic Solution) eight months ago. ATS scrambles an email address and puts the user’s identity in a secure envelope for SSPs to open and resolve. Buyers then... Continue reading »
by Sarah Sluis // April 26th, 2021 //
»
LiveRamp And Media.Net Combine First-Party Data With Contextual Targeting

Marketers looking for their customers in contextually relevant environments will be able to do so via a new partnership between Media.net and LiveRamp. Media.net is connecting its contextually-focused exchange to LiveRamp’s Authenticated Traffic Solution. The combo enables private marketplace buys that have been curated to include both a marketer’s own customers and the contexts they... Continue reading »
by Sarah Sluis // February 10th, 2021 //
»
The Trade Desk is on a tear, striking three partnerships in quick succession over the course of a week to support the Unified ID 2.0 initiative.
The Trade Desk’s Unified ID Is Gaining Steam. Here’s Where Things Stand.

The Trade Desk is on a tear, striking three partnerships in quick succession over the course of a week to support the Unified ID 2.0 initiative. First was LiveRamp, then Criteo, followed by Nielsen. Each partnership tackles a different piece of the development process for UID 2.0, which aims to use encrypted and hashed email... Continue reading »
by Allison Schiff // November 5th, 2020 //
»
Can the email address be the next big online identifier?
Can Email Be The Next Big Online Identifier?

With third-party cookies soon to leave the scene, the ad industry is casting about for an alternative identifier, one preferably based on first-party data, collected with consent. Email in particular is being heralded as a way to maintain identity in the face of third-party cookie loss. And numerous industry solutions are being built with email... Continue reading »
by Allison Schiff // August 25th, 2020 //
»
LiveRamp Brings In Former ViacomCBS Exec Jason White To Court Publishers

One of LiveRamp’s top priorities is to get publishers to adopt LiveRamp Authenticated Traffic Solutions (ATS) – an email-based identity solution designed to be used in place of third-party cookies. So it brought in former ViacomCBS GM of programmatic Jason White to lead them toward the promised land of authentication, the company said Thursday. White... Continue reading »
by Sarah Sluis // April 16th, 2020 //
»
 

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