Disney Scores With Sports; Video Currencies Compete For Market Share At CES
Broadcasters, streamers and video currencies are making a lot of noise at the Consumer Electronics Show in Las Vegas this week.
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Broadcasters, streamers and video currencies are making a lot of noise at the Consumer Electronics Show in Las Vegas this week.
The EU is preparing charges against Alphabet for breaching the Digital Markets Act. Plus: Meta’s ad platform has been quite buggy lately.
Relo Metrics first launched within contextual ad platform GumGum as GumGum Sports in 2017. But the GumGum sports division was spun off and reintroduced as Relo Metrics to better capitalize on demand for live sports marketing and integrations.
This week, Disney is hosting its Platform Tech Showcase, the second such product reveal since launching the Disney Real-Time Ad Exchange (DRAX) last year with a plan to automate as much of its ad sales business as possible.