Transaction IDs can benefit the ecosystem, but not if they result in information asymmetry. Solutions need to be found that reduce bad duplication but do not reduce bid density.
CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.
Amazon gets a taste of its own AI medicine; LinkedIn continues its pivot to video; and YouTube and Fox are on a fight.
After a reenergizing week at the Cannes Lions festival, here are six observations on how our industry is changing to meet its new challenges.
Last year, Linkedin launched its first beta test into the CTV ad buying space. Now, the product is finally generally available in the US and Canada.
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
LinkedIn has been investing in video like nobody’s business. Lindsey Edwards, VP of product management, takes us inside the company’s video strategy, which now includes CTV ads and a creator rev share program. Plus: Why LinkedIn decided to host its first NewFronts presentation this year.
LinkedIn launches a creator rev share program; AdSense comes to third-party AI chatbots; and the verdict in Apple v. Epic Games cracks down on Apple’s App Store fees.
Temu’s US ad spend grinds to a halt; Publicis posts a strong Q1; and creative personalization tech is back in vogue.
A unit of attention doesn’t serve as a useful indicator of interest or resonance among consumers. So what does? Well, consistency certainly helps.
