Marketers Are Getting Used To AI In The Ad Stack
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.
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Lauren Benedict
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For Video Publishers, Performance And AI Go Hand In Hand
In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings.
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Ad Performance Hinges On Kicking Fragmentation’s Butt
As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch.
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Roku Delivers Upfront Dinners With A Side Of Full-Funnel
Replacing TV upfront presentations with client dinners originated with Paramount in 2023. Roku followed suit last year under the leadership of Jay Askinasi, who appreciated the approach when he was on the buy side. This year, Roku hosted several client dinners with all of the major holding companies as well as independent agencies in April, each with about 70 people per dinner.