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»Launchpad

Streamlined Data Tool Helps WarnerMedia Supercharge Branded Content  

WarnerMedia’s wide range of shows, personalities and topics means the company can create vastly different types of branded content. Data plays a key role in matchmaking between the advertiser’s target audience and the content and delivery those potential customers like best. The teams using Launchpad, WarnerMedia’s insights tool, start their sales pitch by showing how... Continue reading »

by Sarah Sluis // March 11th, 2020 //
»
 

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