Buyers Say CTV’s Transparency Problem Remains A Roadblock To Investment
Some buyers are vocalizing their frustrations that the lack of transparency in CTV ad buying could impact the channel’s growth trajectory.
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The Complexity Of Carriage Rights; Snap’s Scale Problem
In today’s newsletter: MiQ’s Lara Koenig takes the stage at CTV Connect to talk about what’s next for programmatic CTV; Snap can’t compete because it lacks scale; and TikTok faces a potential ban (again).
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Programmatic CTV Will Hit Puberty In 2024
Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up – including in the open exchange.