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»Kristine Welker

Questions For Todd Haskell, Hearst Digital’s New Chief Revenue Officer

Todd Haskell began his new job as Hearst Magazine Digital’s chief revenue officer less than a month ago, joining the publisher of magazines such as Cosmopolitan, Esquire, Elle and Good Housekeeping to manage the business side of the 28 related websites and 14 mobile properties. He previously served six years as the group VP of… Continue reading »

by David Kaplan // September 18th, 2013 //
»
Intrapreneurs: Fostering Digital’s Newest Entrepreneurs

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kristine Welker, vice president, publisher and chief revenue officer of Dr. Oz Magazine at The Hearst Corp. I just embarked on my third startup, and it is as thrilling as… Continue reading »

by AdExchanger // September 10th, 2013 //
»
Hearst CRO Welker Eyes ‘Paradigm Shift’ For Publishers In Programmatic

In 2012 major publishers’ wariness of programmatic advertising began to thaw. As part of our 2013 predictions series, we  asked Kristine Welker, Hearst Digital Media’s Chief Revenue Officer, what she expects from coming next year. In essence, she sees the promise of brand dollars emerging more visibly as publishers help push the boundaries of exchange-based… Continue reading »

by David Kaplan // December 19th, 2012 //
»
 

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