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»Todd Haskell

Veteran NYT Ad Ops Director Keltz Joins Hearst Magazines

Hearst Magazines Digital Media has continued expanding its programmatic focus by hiring former New York Times ad ops director Heather Keltz to fill its newly created position of VP for ad operations. Keltz reports to Mike Smith, the erstwhile Forbes chief digital officer who joined Hearst Magazines Digital as VP of revenue platforms and operations... Continue reading »
by David Kaplan // January 28th, 2014 //
»
Questions For Todd Haskell, Hearst Digital's New Chief Revenue Officer

Todd Haskell began his new job as Hearst Magazine Digital's chief revenue officer less than a month ago, joining the publisher of magazines such as Cosmopolitan, Esquire, Elle and Good Housekeeping to manage the business side of the 28 related websites and 14 mobile properties. He previously served six years as the group VP of... Continue reading »
by David Kaplan // September 18th, 2013 //
»
NYTCO Earnings Preview: Digital Ads Expected To Drop 2 To 5%

During the NYTCo's Q1 earnings call in April, executives had discussed the possibility of a turnaround in the newspaper publisher's display ad sales, particularly mobile, but analysts don't expect a change any time soon. For now, it looks like more of the same, particularly for the company's display ad sales, which fell 4% in Q1.... Continue reading »
by David Kaplan // July 31st, 2013 //
»
NYT Is Open For Programmatic Business - 'Issues' Remain

For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods. With this month's hire of online ad veteran Matt Prohaska as programmatic advertising director, the NYT still regards exchange and automated... Continue reading »
by David Kaplan // May 28th, 2013 //
»
 

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