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Questions For Todd Haskell, Hearst Digital's New Chief Revenue Officer

Todd Haskell began his new job as Hearst Magazine Digital's chief revenue officer less than a month ago, joining the publisher of magazines such as Cosmopolitan, Esquire, Elle and Good Housekeeping to manage the business side of the 28 related websites and 14 mobile properties. He previously served six years as the group VP of... Continue reading »

by David Kaplan // September 18th, 2013 //
»
Group Commerce Marries Premium Publishers With 'E-Tailing'

On one end of the online revenue spectrum, there's advertising, which runs the gamut from direct response (primarily) to traditional, branding-style "premium campaigns" (to a lesser extent). At the other end is e-commerce. Content companies have been playing catch up on both fronts, even as the two revenue streams require very different strategies. Former Google... Continue reading »

by David Kaplan // September 7th, 2012 //
»
BlueKai and eXelate Ad Data Exchanges Featured

BlueKai and eXelate hit the PR jackpot today with a feature article in the NY Times. Though the article written by Stephanie Clifford ends with a thud, it hits on a core reason exchanges exist and expand today. Clifford quotes BlueKai CEO, Omar Tawakol, saying, "People are realizing that it’s the data that drives the... Continue reading »

by AdExchanger // March 26th, 2009 //
»
 

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