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»King Arthur Flour

King Arthur Baking Co.’s Bill Tine On The Quarantine Baking Craze And Flour’s DTC Future

King Arthur Baking Company is in the rare position of being more relevant than ever during the COVID-19 pandemic. The company, which rebranded from King Arthur Flour this week after 230 years, has been a staple in bread bakers’ pantries for decades. This spring, it gained prominence as bread baking became a popular pastime during... Continue reading »
by Alison Weissbrot // July 24th, 2020 //
»
 

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