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»Kathleen Reidenbach

Kimpton Hotels Is Settling Into The New COVID-19 Normal – And Slowly Ramping Ad Spend

It’s not easy for a hotel to stay top of mind during a global pandemic. The marketing team at Kimpton Hotels, part of the Intercontinental Hotel Group, spent most of the spring trying to keep a conversation going with consumers while its properties were closed. “It took time to understand how our brands can be... Continue reading »
by Alison Weissbrot // August 18th, 2020 //
»
Why Kimpton Hotels Merged Its Loyalty Program With Parent InterContinental Hotel Group

When Kimpton Hotels became part of the Intercontinental Hotel Group (IHG) in 2014, it saw potential synergies around data and technology it could share with its parent company and sister hotel groups. IHG has more than 5,000 hotels around the world from brands such as Candlewood Suites, Crowne Plaza, Holiday Inn and InterContinental. By tapping... Continue reading »
by Alison Weissbrot // February 28th, 2018 //
»
 

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