karima zmerli

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Karima Zmerli, chief data sciences officer at Wavemaker. Data’s importance can’t be overstated – it informs virtually every corner in the brand marketing ecosystem, from insights to creativity, media usage […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Karima Zmerli, VP of digital audience management and data management platform (DMP) solution lead at Merkle. With the evolution of digital targeting comes the rise of addressable targeting platforms, which […]