“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president of programmatic at The Weather Company. Why aren’t more marketers moving budgets to mobile? Two recent articles caught my attention because they resonated personally and professionally, illustrating that we have […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president of programmatic at The Weather Company. Quick question: What’s the fastest way to kill the enthusiasm and energy of a media sales team? Lost business? Re-orgs? Missed goals? I don’t […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. It looks like a good year to be a VC or investment banker. IPOs continue rolling out, and there is also a lot of healthy […]
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president for programmatic at The Weather Company. No one likes being on the defensive. It’s naturally uncomfortable. When faced with a challenge or critique, taking a defensive approach can often make things […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Hlavacek, vice president of operations and strategic partnerships at The Weather Company’s WeatherFX Data Unit. Yield is the lifeblood of digital publishers. The primary business goal of all […]
