AI Creates More Ad Tech Frenemies; Is Social Video Eating CTV’s Lunch?
Programmatic enemies make better friends in the AI era; social video projected to outgrow CTV this year; and apps are integrating into chatbots, but where are the users?
Programmatic enemies make better friends in the AI era; social video projected to outgrow CTV this year; and apps are integrating into chatbots, but where are the users?
Publicis Groupe Chief Commerce Strategy Officer Jason Goldberg talks commerce trends, how he got into commerce and his podcast, “The Jason & Scot Show.”
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A (Pro)cure For What Ails You Agencies and brand marketers are split over their view of procurement. Which is to say, marketers collaborate well with their own procurement departments while agencies begrudge the procurement folks. At least, that’s the message in a new ANA […]