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»iResearch

As Programmatic Grows In China, Premium Will Overshadow RTB

As programmatic buying in China continues to pique marketers' interest, demand-side platforms working in the country are growing in revenue and importance. Internet market research firm iResearch recently released an excerpt of its China DSP Market Trends Report 2013, including the market size of DSP display advertising in China, or the amount of ad spend... Continue reading »
by Kimberly Maul // November 13th, 2013 //
»
BRIC Report, Part 4: In China, Publishers Rule The Roost

This report concludes our series on programmatic buying in the BRIC countries. Read the earlier pieces on Brazil, Russia and India.  Tencent. Baidu. TaoBao. These websites are some of the most popular portals in China and, combined, made more than 42.8 billion yuan in advertising revenue in 2012 (approximately $7 billion), according to data from iResearch. This is not... Continue reading »
by Kimberly Maul // October 23rd, 2013 //
»

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