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»iOS 11

Smaller Apps Adapt Their Paid Search Strategies For Apple’s New App Store

The redesigned App Store in iOS 11 creates a challenging environment for mid-tail and long-tail app developers. Apple’s primary goal with the redesign, which came along with the release of its new operating system in September, is to “make discovering apps and games easier than ever before,” the company said. The revamped App Store store... Continue reading »

by Allison Schiff // October 2nd, 2017 //
»
Apple Backtracks On The Blue Bar Of Shame For Location-Based Apps In iOS 11

Location-based apps are getting an unexpected reprieve from Apple’s blue bar mandate, an overlay at the top of the phone screen designed to tell users how and when apps are using their location data. In the fifth beta of iOS 11 (the mobile operating system is set to ship Sept. 13), Apple reversed course on... Continue reading »

by Allison Schiff // September 5th, 2017 //
»
 

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