It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.
An unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits.
Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on a smart TV because, while mobile retargeting is an integral ingredient to the CTV performance formula, signal loss makes it hard to get right.
Let me put it plainly: You’re taking a huge gamble on your company’s ability to reach its target audience, and time is running out!
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Fail The pervasiveness of fake ad schemes on Facebook and Google have left their users “worryingly exposed to scams,” especially because the two giants have failed to crack down on fraudulent activity, even after it has been reported. Or so says the British consumer […]
