• Industry Preview//
  • PROGRAMMATIC I/O Las Vegas//
  • Marketing Resource Directory //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Inneractive

In China, Native Ads Are Getting Lost In Translation

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Welby Chen, chief business officer at Inneractive. Despite reports of a slowing economy, digital ad spend in China is predicted by eMarketer to double from $40.42 billion last year to more than... Continue reading »
by AdExchanger // February 3rd, 2017 //
»
RNTS Media Strikes Again And Snaps Up Mobile Ad Exchange Inneractive

Berlin-based RNTS Media group, which owns a portfolio of mobile technology companies, will acquire Israeli RTB mobile ad exchange Inneractive for an initial payment of $46 million, which could rise to $72 million if Inneractive hits incentivized targets. This is the third in a string of acquisitions RNTS Media and its primary business property, the... Continue reading »
by James Hercher // March 3rd, 2016 //
»
After Twitter-MoPub, The Mobile SSP Landscape Shifts

Twitter's acquisition of mobile supply-side platform MoPub this week could pave the way for more activity and something close to standard business models in the nascent mobile exchange space. Established desktop exchange players like the Rubicon Project and PubMatic, which have expansive networks on the sell side, have struggled to retrofit their existing platforms to... Continue reading »
by David Kaplan // September 12th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • More Details Revealed On Project Bernanke And Jedi Blue In Newly Unsealed Google Suit
  • Living Under Apple’s Thumb, With AppsFlyer CEO Oren Kaniel
  • The Big Story: More Ad Tech IPOs Ahead
  • New W3C Group Aims To Dial Back The Rhetoric And Get Practical About Post-Cookie Tech
  • What The Great Resignation Means For Ad Industry Hiring In 2022
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved