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»Inneractive

In China, Native Ads Are Getting Lost In Translation

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Welby Chen, chief business officer at Inneractive. Despite reports of a slowing economy, digital ad spend in China is predicted by eMarketer to double from $40.42 billion last year to more than... Continue reading »
by AdExchanger // February 3rd, 2017 //
»
RNTS Media Strikes Again And Snaps Up Mobile Ad Exchange Inneractive

Berlin-based RNTS Media group, which owns a portfolio of mobile technology companies, will acquire Israeli RTB mobile ad exchange Inneractive for an initial payment of $46 million, which could rise to $72 million if Inneractive hits incentivized targets. This is the third in a string of acquisitions RNTS Media and its primary business property, the... Continue reading »
by James Hercher // March 3rd, 2016 //
»
After Twitter-MoPub, The Mobile SSP Landscape Shifts

Twitter's acquisition of mobile supply-side platform MoPub this week could pave the way for more activity and something close to standard business models in the nascent mobile exchange space. Established desktop exchange players like the Rubicon Project and PubMatic, which have expansive networks on the sell side, have struggled to retrofit their existing platforms to... Continue reading »
by David Kaplan // September 12th, 2013 //
»

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