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»in-feed native advertising

Yahoo Intros Two Video Ad Units

Devs: Yahoo is looking at you. On the heels of arguably lackluster Q1 2015 earnings and the week before is NewFront event in New York City, Yahoo revealed two video ad units on Wednesday. Native in-feed video and video app install ads will now appear in Yahoo’s digital magazines and apps, as well as on desktop and… Continue reading »
by Allison Schiff // April 22nd, 2015 //
»
Sharethrough Acquires VAN And Moves Into Europe

Native ad exchange Sharethrough has acquired UK-based content distribution platform VAN in the hopes of expanding into the European market. The acquisition price was not disclosed, but VAN’s 2013 revenue was $2 million. VAN’s sales team will be an asset, as will its strength in the automotive, entertainment and lifestyle verticals. Its clients, like UKTV,… Continue reading »
by Sarah Sluis // September 18th, 2014 //
»
 

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