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»Hispanic marketing

Adsmovil Takes On Streaming With A New AVOD Service, Nuestra.tv

Everyone is getting into streaming. Even ad networks are launching their own streaming networks. In May, Columbia-based company Adsmovil, which started life in 2012 as a mobile ad network helping US brands connect with Hispanic audiences, announced plans to launch an ad-supported streaming service called Nuestra.tv.
by Alyssa Boyle // June 21st, 2022 //
»
Emiliano Saccone, CEO, Cocina
Commerce, Content And First-Party Data Are A Tasty Combo For Latin Food Publisher Cocina

When former Fox executive Emiliano Saccone first launched Latin food and lifestyle site Cocina in 2017, audience development took precedence over monetization. “We had to do two things at the start that were not easy to do simultaneously,” said Saccone. He co-founded Cocina with celebrity chef Aarón Sánchez, who now serves as its creative director… Continue reading »
by Allison Schiff // November 17th, 2021 //
»
Music Streaming App LaMusica Pins Its Future On Short-Form Vertical Video

LaMusica knows its largely millennial audience likes to snack. “It’s very hard to get their attention,” said Jesus Lara, EVP of digital media at Spanish Broadcasting System, one of the largest Spanish-language radio broadcasters in the United States and owner of LaMusica, a free streaming music app aimed at Hispanic millennials. “Our strategy is to… Continue reading »
by Allison Schiff // October 25th, 2016 //
»
Hispanic Publisher Batanga Helps Advertisers Reach An Elusive Online Audience

While many marketers prioritize reaching Hispanic audiences, they have trouble finding them online. That’s a problem Batanga hopes to address. The Hispanic-focused publisher of sites like iMujer, Vix and BolsaDeMulher attracts 1 million to 4 million US cross-platform uniques per month, according to comScore, and 14 million desktop uniques worldwide, mainly in Latin America. Batanga,… Continue reading »
by Sarah Sluis // August 22nd, 2016 //
»
Adsmovil Launches Hispanic Mobile Exchange

Spanish-language TV network Univisión sees more than 70% of its digital audiences come in through mobile. “That’s more than some social platforms out there. We’re quickly experiencing a mobile evolution,” said the company’s SVP of digital sales, Josh Cella. “Our clients are asking for additional targeting, and we know where we need to be.” That’s… Continue reading »
by Allison Schiff // April 14th, 2015 //
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