Sabrina Sierant joined Mondelez more than 12 years ago, which seems like a prior age in shopping terms. In December 2019, she took on marketing for the US Chips Ahoy business, as Mondelez orchestrated a major rebrand and reinvestment in its cookie brand.
Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future.
Sometimes, capturing a shopper’s heart and mind involves their ears. On Thursday, Place Exchange, a supply-side platform for out-of-home inventory, said it will start facilitating programmatic audio-based ad buys in grocery and drug stores through its partnership with Quotient, a digital ad services platform for retailers. The audio inventory will come courtesy of InStore Audio […]
A year ago, if you overheard someone say “BOPIS is all the rage,” you could be forgiven for mistaking the reference for obscure ’90s-era slang. But nowadays, “buy online pick up in store” is as normal as, well, doing groceries. And it’s going to change retail advertising forever. Publicis Groupe forecast in 2019 that it would […]
Intermarché, the third-largest supermarket chain in France, distributes close to 970 million printed circulars a year. Beyond requiring beaucoup papier, “a lot of younger people simply don’t read them anymore,” said Anne-Marie Gaultier, Intermarché’s CMO. And that’s if they even receive them. It’s difficult for Intermarché to know if its flyers are making it into […]
The direct-to-consumer food space is hugely competitive. You’ve got the meal kit delivery guys such as Hello Fresh, Plated and Sun Basket; the online grocery delivery folks, including FreshDirect and Peapod from Stop & Shop; and Grubhub, DoorDash and Uber Eats for people who can’t be bothered with meal prep. And then there’s Hungryroot, a […]
Here’s the central mystery of our time: What will Amazon let brands do on Alexa? That’s something dressing and ingredients manufacturer Hidden Valley is testing right now, via an integrated marketing product from Allrecipes designed to link its native inventory to grocery orders on AmazonFresh. Clorox-owned Hidden Valley and other grocery brands work with Allrecipes […]
The convergence of retail and ecommerce accelerated with a blockbuster Friday when it was announced that Amazon would buy Whole Foods for $13.7 billion and Wal-Mart is snapping up ecommerce men’s clothing company Bonobos for $310 million. The market response to the deals was clear, particularly to Amazon’s 11-digit investment in a brick-and-mortar footprint. The […]
America’s most data-driven retailers and product manufacturers increasingly use mobile channels to drive shoppers to a store. Take the big kahuna. Walmart two weeks ago began offering discounts for products selected online and then picked up at a store. Walmart clears the margin on those discounts because the retailer can push products through its stores […]
