Google Gemini

People Inc. is offsetting a 50% decline in Google search traffic through off-platform growth and its highest digital revenue gains in five quarters.

A former exec sues WPP over an alleged retaliatory firing; Jolt acquires Volta Media from Shell; and AI defamation litigation is on the rise.

Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.

Meta’s sparse settlement payout ends the Cambridge Analytica scandal with a whimper; Google brings dynamic host-read ads to YouTube; and HUMAN uncovers IVT hiding in mobile app downloads.

People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.

As the quality of answer engines improves, people will click through to publisher websites less often. The solution isn’t to wage war against AI. It’s time to build a sustainable future for all stakeholders.

YouTube finds new ways to crack down in ad-blockers; the Better Business Bureau takes swipes at AI marketing; and Gen Z only trusts digital-native brands.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

As AI agents begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must treat machines as customers.

Oracle’s TikTok bid is a warmed-over Project Texas; Amazon’s ads biz has its sights set on Google; and gen AI search is a good traffic source for retailers, but bad for news pubs.

Black Friday ecommerce continues to surge, mainly on mobile; social platforms pull optimization features for health and beauty brands; and Google’s antitrust lawyers subpoena info about rival AI search startups.

Google holds court with bloggers bumped from its search algorithm; a backlash is brewing as the online recommendation engine goes into overdrive; and X pushes conservative politics to accounts with nonpartisan interests.

Airbnb gets one step closer to launching a retail media biz; Google shakes up its ad tech executive team; and streamers struggle to balance ad and subscriber revenues.

In today’s newsletter: The DOJ sues TikTok alleging COPPA violations; Disney wraps a competitive upfronts season as it faces stiller competition for streaming ad budgets; and more than $107 million was spent on ads for AI products in the first half of this year.

The question isn’t whether Google will fall, but whether its time is near. And, if so, what will finally bring it down?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After-Hours FOMO When Google updates its search algorithm, as it did in November, the SEO world scrambles to reverse engineer the changes and discover which levers Google pulled in the background. Which is the context behind a recent discovery by SEO expert Joy […]