Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Go” In Google There are two important privacy issues at the top of EU regulator agendas right now: a GDPR case against IAB Europe and Schrems II cases targeting Google Analytics. On the one hand, IAB Europe supporters seem heartened, counterintuitively, after […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Parag’s First CEO Rodeo Performance ad revenue is outgrowing brand revenue for Twitter – and there’s an interesting dynamic at play to explain that growth. Total ad engagement decreased 12% in the past year. With fewer engagements, prices should go up, but cost per […]
Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left. The new version of Google Analytics, released on Wednesday, was in beta for more than a year, and will now be the default experience for all users. The updated product includes privacy controls to help […]
AccuWeather knew the CPMs it garnered from advertisers varied widely, a reflection of today’s programmatic audience-buying tactics. Like most publishers, the company relied mostly on intuition to match high CPMs to reader behaviors. One reason AccuWeather had limited insight was because its data was disconnected. DoubleClick for Publishers (DFP), its advertising platform, analyzed ad revenue. […]
Google on Tuesday launched an analytics service, Google Analytics (GA) 360 Suite, designed specifically for enterprise marketers. The suite consists of six products: the former GA Premium as the centerpiece; Adometry, rebranded as Attribution 360; the data management platform (DMP) Audience Center 360; Optimize 360, a website optimization and personalization product; Data Studio 360, an […]
While Google has gotten really good at display – more than $4 billion in display ad revenue good – how about the rest of Google’s digital marketing stack? Like enterprise platform players Oracle, IBM, Adobe and Salesforce.com, Google’s ad and marketing tech offering is a sum of many acquired parts. Google followed its $3.1 billion […]
Little Rock, Ark.-based Acxiom is the original data management platform. The 42-year-old company has arguably done more than anyone to blend online and offline data sources – for instance by helping automakers compile leads from their own branded sites, car research sites, dealer walk-ins, and other sources. Customers in financial services, media, CPG, and tech, […]
