No Catching Up To You; CTV’s Awkward Years
Netflix cracks Nielsen’s top 3 channels, but YouTube is still tops; CTV is maturing as a marketing channel, but it comes with zits; and Google rolls out another core update for search.
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Google AI Overviews
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Comic: Traffic Jam
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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AI Search Clickthroughs Aren’t Clicky Enough; How Content Farms Bought The Farm
Can Google AI overview and other search chatbots cancel each other out?; say goodbye to both Demand Media and Linda Yaccarino.
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Get Your Clicks While You Can; WPP’s No Good Very Bad Year
AI Overviews are even dinging Google Search ads’ traffic; WPP downgrades its earnings forecast; and Google’s AI competitors launch their own web browsers.
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Don’t Trust The AI Salesman; The Upfront Slowdown
AI Overviews makes dodgy product recommendations because it scrapes marketing copy; discrepancies in TV ratings hamper upfronts negotiations; and why mar tech companies are building software fortresses.
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OPINION: The Sell SiderFrom Clicks To Connections: Three Essential Tips For The Post-Traffic Era
With no-click generative AI search gaining steam, here’s how publishers can thrive when search traffic disappears.
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Not Enough Web For All This Slop; Amazon Quietly Doubles Up On Prime Ads
AI-generated mystery pages are appearing on brand sites; Amazon Prime Video doubles its ad load; and bipartisan efforts to protect kids online get a new partisan focus under the Trump admin.
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Sponsorships Still Win In Niche Sports; For AI Ads, Perplexity’s No Google
Sports sponsorships can play well for small brands; Perplexity was first to AI search ads, but advertisers waited for Google; and GroupM officially rebrands to WPP Media.
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Dotdash Meredith’s Earnings Are Flat, Following Google Grief And Tariff Trouble
DDM reported 1% Q1 revenue growth, citing traffic downturns Google’s AI search results and soft advertising demand due to tariff-induced uncertainty.
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All Aboard The AIO Train To Nowhere; Talk About Overfeeding
Do Google AI Overviews really bring exposure to more websites?; Meta considered an all-ad Instagram feed; and agencies are cautiously optimistic even as tariff concerns threaten upfronts season.
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The Omnicom-IPG Merger Gets A Second Look; Publishers Clash With Google AI Overviews
Omnicom and IPG have both received additional information requests from the FTC about their merger. Plus, publishers don’t know how AI overviews fit into their referral traffic.
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They Call It ‘Shorts’ For The Payout; Clippy, Brought To You By …
YouTube advertisers prefer long-form videos to Shorts; Microsoft tests an ad-supported version of its Office suite; and Chegg sues Google over lost traffic from gen AI search.
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It’s Official, AI Search Tanks Traffic; Tariffs Threaten The Temu Gravy Train
Google’s AI search drops click-through rates for organic search results to 0.4%; Trump’s China tariffs put the squeeze on Temu; and how other brands could pull back ad spend due to tariffs.