Gameloft

In-game advertising is uncharted territory even for brands like Sony Electronics that consumers associate with gaming.

In-game ad platform Gadsme released a new SDK for non-Unity game engines. It’s the latest example of in-game ad platforms expanding SDK support in a quest for more premium inventory.

Gaming might have an audience of all ages, but if a brand is just going to slap an ad into a game, then it might as well not bother. “If you just want to run a simple media activation, frankly, you don’t need gaming for that – media can run anywhere,” said Alexandre Tan, VP of […]

The increase in time spent with games during the pandemic wasn’t an aberration. People are still gaming, even with the onset of nicer weather and the fitful reopening of the economy. French game studio Gameloft saw a significant uptick in new players throughout March and April, which continued steadily into May with the arrival of […]

Trying to convince brands to advertise in games used to feel like talking into the wind. But sentiment is starting to change in favor of games, said Alexandre Tan, VP of advertising and brand partnerships at French mobile game studio Gameloft, where he runs a division that functions like a media agency. Gameloft Advertising Solutions […]

Mobile gaming company Gameloft removed all ad networks from its apps last year and hired a direct sales team. The company sees its future in advertising revenue, not from users making in-app purchases. And that means taking control of what will be its primary source of revenue. Gameloft is one of the biggies in the […]