Financial services

A peek into fintech app Betterment’s nimble growth marketing strategy amid tariffs turbluence, with CMO Kim Rosenblum.

Western Union – which, fun fact, sent its first telegrams across the American frontier in the early 1850s – launched a media network last month that reaches 150 million people.

Mar tech company Constellation allows companies in highly regulated industries, such as auto, pharma and banking, to launch personalized and compliant assets more quickly.

Even as many advertisers embrace audience-based buying, context remains a key performance driver in many verticals. Take finance, a category in which advertisers often sell sophisticated products to niche audiences. Third-party data can be expensive, with iffy quality, so it’s often better to reach audiences while they’re reading about finance and business. Dianomi, a profitable […]

Financial services marketers can’t bank on regular demand- and supply-side platforms to find the prospects they’re looking for. The data just isn’t there, said Phillip Rosen, CEO and co-founder of Even Financial, an ad tech provider for financial marketers. On Tuesday, the company added a programmatic marketplace offering to its existing supply-side API to help […]

Banks, brokerages, insurance companies, mortgage providers and the like want to direct their advertising spend toward users they know will convert, which requires granular audience targeting. “The KPIs are just much more performance-oriented,” said Jordan Bick, VP of financial services at Pandora, which recently began working with financial services advertisers. “They want to know how […]