Fetch

This weekend, the rewards app Fetch is debuting its very first Super Bowl ad, which includes a live giveaway of $1.2 million.

“I always said, I think we need to change our title, because it’s not the old school shopper marketing,” said Anne Martin, director of shopper marketing for Mondelez International, which owns Oreo, Ritz, and a variety of other snacks.

Since Guillaume Lelait was promoted March 20 from Fetch’s US managing director to its first-ever US CEO, he’s inherited a wealth of operations and clients. He’s also inherited an ongoing lawsuit with former client Uber. Last September, Uber sued Fetch for $40 million after accusing the agency of buying click fraud to take credit for […]

Snap Inc. is expected to go public on Thursday, leaving many to wonder how the most anticipated tech IPO since Facebook will be treated by investors on Wall Street. While Snap described itself as a camera company during its roadshow, investors know that its success hinges on its ability to monetize successfully as an ad […]

Through a growing number of API partnerships, car service companies like Uber and Lyft are broadening their reach across the app ecosystem. “With the proliferation of companies in the rideshare space, we’ve [seen] huge demand for people to want to move around,” said Vishay Nihalani, senior product manager at Lyft. “It’s like a basic human need at this point.” […]

Attracting mobile users is pricy. Attracting the right mobile users is even pricier. Cost per install in September was $1.53 on iOS and $1.88 on Android, a 24% and 87% YoY increase, respectively, according to the most recent data from Fiksu. The cost to acquire a loyal user, defined as someone who opens an app […]

Mobile agency Fetch is in serious growth mode. It’s been just shy of a year since Fetch became part of the Dentsu Aegis Network, which reportedly shelled out around $48 million in November 2014 to buy the London-based agency. Although Fetch still maintains its global headquarters in London, CEO and co-founder James Connelly said that […]