It’s nearly impossible to say “women’s sexual health” and “brand-safe” in the same sentence. Achieving brand safety on social platforms through algorithmic decisioning has been a focus for platforms, who face pressure from advertiser clients and, increasingly, lawmakers who see algorithms amplifying misinformation. But Facebook’s algorithmic blocking of ad creative is similarly askew, creating “false […]
Programmatic agency veteran Adam Heimlich has a new venture whose goal is to be a thorn in the side of the mega ad platforms. Chalice is a new marketing and data science consultancy that helps brands create custom algorithms to use with their demand-side platforms, rather than relying on the one-size-fits-all AI provided by Google […]
Facebook’s making it harder for fly-by-night publishers to monetize low-value websites. On Wednesday, Facebook said it’s starting to use artificial intelligence to lay down the law on links that shunt users to websites with too many ads, as well as ads of a “disruptive, malicious and shocking” nature. Frowned-upon ad types include excessively disruptive units […]
Facebook’s recent courtship of publishers – like its attempt to move them onto Instant Articles, paying them to produce Facebook Live videos and allowing the posting of sponsored posts on their feeds – hasn’t insulated publishers from Facebook’s algorithm adjustments. On Wednesday, Facebook said it will change its algorithm to focus its news feed on […]
