This week’s episode of The Big Story is brought to you by the letters M and A. Because if you haven’t heard, Magnite bought SpotX for $1.17 billion, and then District M and Sharethrough merged to form a giant exchange. So what’s going on? The team takes a look at both acquisitions, and digs into […]
Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but true, said Hanna Kassis, CEO and founder of OAREX, a company that helps finance publishers by purchasing their digital media and advertising receivables. The economic environment is brutal. For example, hundreds of ad tech companies […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Berkowitz, solutions architect at Jounce Media. In the age of supply-path optimization (SPO), marketers are more deeply evaluating how their bids reach publishers, and many brands and agencies are […]
As marketers seek more transparency into their programmatic buys, they’re bypassing their demand-side platforms and going straight to exchanges and publishers to ask for log-level data about the bids they’ve won and lost. More than a dozen of the most hands-on, sophisticated marketers – including P&G, L’Oréal, T-Mobile and Bayer – are leading the charge. […]
MediaMath will stop buying from supply partners that play auction games, preferring to create an economic incentive for fair, transparent programmatic auctions and put an end to auction manipulation. The DSP sent an open letter Wednesday morning to its 50 directly integrated suppliers. The full letter is reproduced at the end of this article. “Auction […]
Six exchanges and a handful of top publishers who work with Index Exchange’s wrapper say they consistently notice anomalies indicating the exchange prioritizes itself. At least two of those exchanges are composing a letter to Index Exchange CEO Andrew Casale threatening to withdraw from its wrapper unless it takes steps to ensure neutrality, AdExchanger has […]
Roughly a year ago, CPXi began building out two consumer-facing sites: PressRoomVIP for celebrity culture, and the music-oriented portal Hip Hop My Way. These two sites formed the foundation of CPXi’s Consumed Media publishing division, which launched in late September. What’s unusual is that CPXi, which used to be the ad network CPX Interactive, doesn’t […]
Now and then the question comes up. How vulnerable is the digital ad ecosystem to the technical problems that occasionally knock out trading in the major financial markets? One such glitch hit Nasdaq on Thursday, freezing out investors for three hours. Time to revisit! Once the preferred way of explaining RTB to one’s relatives, the “financial […]
AdBrite has shut down its exchange, and says it is close to selling off its other assets: namely, its B2B Marketplace directory and the intellectual property and engineering operations that power the core exchange product. In essence, this means that adBrite as it has been known — since evolving from an ad network — will […]
Joe Apprendi is CEO of Collective, an online advertising technology and services company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Apprendi to discuss his company, his views on the space, and the state of Collective today. Click below or scroll down for more: On Integrating The […]
Brad Terrell is VP and General Manager of Digital Media at Netezza, a data warehouse and analytic appliances company. AdExchanger.com: What trends is Netezza seeing from its digital media clients in 2009? Can you describe momentum for Netezza this year? Revenues, deal size, vertical strengths, product interests, etc.? We see consumer attention continuing to fragment […]
