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»Doug Fleming

Podcast: Who Doesn’t Envy Hulu?

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. As big brands seeking younger audiences move TV budgets online, some have been put off by digital’s triple threat: brand safety, viewability and fraud. Hulu is there for them. Hulu basically offers the benefits of TV in a digital buy, according to Doug Fleming, Hulu’s… Continue reading »
by Zach Rodgers // October 19th, 2017 //
»
Publishers’ Programmatic Plea: Where’s The Transparency?

As major publishers adopt programmatic methods to boost efficiency and cost-savings, one thing keeps them from putting more valuable inventory up for bid: The perceived lack of transparency in pricing. Consequently, an Interactive Advertising Bureau (IAB) task force made up of publishers has been working on guidelines to clear up the fees and better define… Continue reading »
by David Kaplan // December 18th, 2013 //
»
 

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