Russian search engine Yandex and Google have agreed to give their respective advertisers mutual access to the real-time bidding (RTB) ad exchanges. Under the agreement, Google’s clients will have access to the advertising inventory offered by publishers in Yandex’s Advertising Network (YAN), while Yandex’s clients will be able to bid on display ads on Google’s DoubleClick Ad […]
From the Official Google blog, Google exchange strategy takes center stage as VP of Product Management Neal Mohan announces the publication of a new whitepaper which reaffirms what he says is the contribution which the DoubleClick Ad Exchange is making to the advertising ecosystem. Read the post. And, download the paper. (PDF) Mohan notes the […]
Henrique de Castro is VP of Global Media and Platforms at Google. He recently discussed the Google DoubleClick Ad Exchange and other key elements of the company’s display strategy with AdExchanger.com. AdExchanger.com: For Google, can you qualify the strategic value of the DoubleClick Ad Exchange and what it represents? HdC: Display is a huge engine […]
Last Thursday’s blowout quarter from Google included several highlights announced on the conference call (see transcript from Seeking Alpha): Search Retargeting – CEO Eric Schmidt still says “no”: “We have a pretty strong opinion that we are not going to do very much of it. The reason is that we take our end user data […]
Scott Spencer, Group Product Manager, DoubleClick Ad Exchange and Jason Miller, Group Product Manager, Google Display Network discussed the display media space as well as DoubleClick Ad Exchange enhancements with AdExchanger.com today. AdExchanger.com: What is Google announcing today? SCOTT SPENCER: Basically, we’re going to be rolling out a few more tools to help DoubleClick Ad […]
It’s official. Following up on yesterday’s announcement on the Inside AdWords blog, buying just got a bit more brand-safe for Google Certified Networks (DSPs, ad networks) on the DoubleClick Ad Exchange. A Google spokesperson said: “For Ad Exchange buyers, when targeting ads to the Google Content Network, there is a control in the Ad Exchange […]
Aiming to solve the needs of the supply-side, and cutting the existing yield optimizers out of the game, Google says that it has “re-written DFP” (Susan Wojcicki’s words at this week’s IAB event) and believes it is offering more reasons than ever to park large publisher inventory with… warning acronym change… was: DART For Publishers… […]
After today’s announcement on the Google Blog by Neil Mohan regarding Publisher revenues through Google advertising products (also covered here by AdExchanger.com), AdExchanger.com asked Group Product Manager, Scott Spencer on DoubleClick Ad Exchange specifics. AdExchanger.com: How does the second-price auction work in DoubleClick Ad Exchange and why is this good for publishers? SS: AdX is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Microsoft Ad Exchange Tidbits According to Peter Kafka on All Things D, in a couple of weeks, Microsoft may be ready to start testing with many of the demand-side platforms that are likely already hooked into Google’s DoubleClick Ad Exchange where the DSPs […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Experian Says “Interactive” Strong Let the quarterly earnings reports begin! Data jack-of-all-trades Experian reported its fiscal 3rd quarter earnings which showed an 8% increase year-over-year. The UK-based company attributed the increase to strength in Latin America. According to Experian’s press release, in North America, […]
In today’s Google Investor Webcast, a team of Google execs focused on the company’s display advertising products including VP of Product Management, Neil Mohan, who addressed Google’s strategy for the Exchange. The on-demand version of the webcast (“December 15 Educational Webcast”) is available on Google’s IR site. Mohan’s presentation was an abbreviated version of the […]
Susan Wojcicki, Vice President of Product Management at Google, announced on the Google blog that tomorrow (Tuesday, 12/15) at 10 a.m. PT, Google is “hosting an educational (live) webcast for analysts, investors and press about our display advertising business.” Similar to its September webcast which looked at recent innovations in search, this one promises to […]
CPM Advisors’ CEO Rob Leathern noted yesterday that you can’t target Yahoo! through Google AdWords or the new Google/DoubleClick Ad Exchange even though you can target the other 199 of the top 200 sites on the planet. Rob thinks their may be some mischievous engineers at work on Google’s side. From here, I wonder if […]
Roll out the red carpet as the annual, biggest-week-in-ad-technology erupts next week in New York City. Contenders (and maybe a few pretenders) will take part in the OMMA Ad Nets show on Tuesday, November 3 and ad:tech New York show to be held from November 4-6. OMMA Ad Nets at the Crowne Plaza Times Square, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange Update – Long Tail Revolt? Barry Schwartz of the Search Engine Roundtable blog notes a trend among a small number of long tail publishers regarding their perception of “Certified Ad Networks” accessing and buying the Google Content Network through the DoubleClick […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimization platform. As the “AdWords-ish-ness” of DoubleClick’s AdX 2.0 interface makes obvious, the goal of today’s exchanges […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OMG Digital And Fox Partner Reminding everyone that Fox has a demand-side platform, too, Fox Audience Network (FAN) and Omnicom Media Group announced that FAN will provide its planning tools called Living Segments to the media services agency. According to the release, “The agreement […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DataXu Hits Digital Airwaves, Print DataXu’s President & CEO, Mike Baker, and Bruce Journey, CRO, were the subjects yesterday of ClickZ’s ongoing, free, interactive marketing and advertising Webcast series. To give a listen, click here (Sign-up gets you admission – available soon.). DataXu is […]
“The Sell-Sider” is a new column written by the sell-side of the digital media community. Michael Barrett is CEO of AdMeld, a publisher yield optimization company. There’s been a lot of interesting talk over the past few weeks about the potential impact of Google Ad Exchange. While there seems to be consensus that the platform […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CPM Tea Party Shelby Bonnie, the CEO of Whiskey Media – and the co-founder of CNET – , says on TechCrunch that it’s time to kill the CPM as he speaks to his media publishing brethren who can’t seem to get a break as […]
Matt Spiegel is CEO of OMG Digital, the digital media buying division of Omnicom Group. Certainly, the new Google DoubleClick Ad Exchange will have big impact because it’s the first sizable pool of inventory which has real-time bidding – this is what we’ve been waiting for. Being able to buy using real-time bidding is important […]
“Data Driven Thinking” is a new column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimization platform. In 2006, Greg Stuart, Interactive Advertising Bureau CEO, estimated that advertisers’ waste, that is, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. $9 Million For Rubicon Project Rubicon Project brought in another $9 million in equity investment to “continue pursuing acquisitions and global expansion.” Leading in this round was GE/NBCU’s Peacock Equity Fund which invested $6 million investment with existing investors Clearstone Venture Partners and Mayfield […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ComScore and Omniture (and Adobe) Fresh off being acquired by Adobe, Omniture announced a new partnership with ComScore aimed at unifiying reporting of website analytics and audience measurement. Is this another step toward a better attribution model? It can’t hurt. Jonathan Mendez tweets that […]
Darren Herman is the Founder and President of Varick Media Management, an audience and media buying platform, and a unit of MDC Partners. DH: We (at VMM) are excited about the promise of the next version of exchanges. A lot of talk has been around real-time bidding and Google should deliver on this. The impact […]
Nathan Woodman is the Managing Director of Adnetik, Havas’ Digital Trading Network. NW: AdX 2.0 brings massive supply liquidity to the bidded online display media space. Especially with the addition of AdSense real estate. Google is looking to create an environment where display ad buyers compete with text ad buyers for pieces of AdSense real […]
Kurt Unkel is Senior Vice President of Publicis’ VivaKi Nerve Center. KU: I think volume of impressions and the real-time api of Google’s new exchange are the biggest benefits, as these address the scalability and operational challenges of the original Ad Exchange. These new benefits combined with the quality of participants and simplified billing, key […]
Michael Brunick is VP, Media Technology Director at Mediabrands Worldwide, a media buying and planning unit of Interpublic Group. MB: The rollout of Google’s updated DoubleClick Exchange offering – and the proliferation of other similar real time bidding platforms – marks a watershed moment in the progression towards truly dynamic, demand-driven advertising transactions. These mechanisms […]
Matt Greitzer is VP and Global Discipline Lead of Search Marketing at Razorfish. MG: I think it represents an industry tipping point. Google has already proven that they are the lead player in auction-based ad monetization. I think everyone is excited to see how they can apply their expertise to the next generation of biddable […]
Robbie Hills, CEO Asia Pacific, GroupM Search, a unit of WPP Group. The impact of Google DoubleClick’s Exchange is going to very much depend on the ability to behaviorally target, the markets they launch it in across the APAC region and the volume of inventory they can push through. Also if agencies are forced to […]
