“Now Serving Mobile” is a column focused on the audience-buying opportunity in mobile advertising. AdExchanger.com asked Michael Nevins, Senior Partner at Breakpoint Digital, a digital consultancy, to break down the mobile display advertising channel. This is the second in a series of columns devoted to mobile display and its parts. In my last post, Mobile […]
All Things D’s Peter Kafka reports that AppNexus direct access to Google DoubleClick Ad Exchange display ad inventory has been cut-off temporarily for what appears to be one of two reasons – which actually may be intertwined. Kafka quotes a Google spokesperson who suggests there may have been something going on with an unidentified campaign(s) […]
Mobile ad network Jumptap has announced that it has entered into a partnership agreement with Dentsu-owned, Cyber Communications (cci) to provide mobile ad network services in Japan. Also according to a press release, “Under the agreement, cci will be the exclusive partner for Jumptap technology in Japan and will make a strategic investment in Jumptap.” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Ads And GroupOn It appears the rumors of Google buying daily deals company GroupOn are coming true as All Things D’s Kara Swisher reports that the price tag may swell to $5.3 billion with an earnout for company types of $700 million. Read […]
Vertical ad network Travel Ad Network (TAN) announced today that it has acquired travel planning website, TravelMuse, and labeled the acquisition the continued “transformation of TAN from a vertical ad network into an integrated digital media company.” Financial details of the deal were not disclosed. Read the release. Travel Ad Network CEO Brian Silver discussed […]
VivaKi Nerve Center CEO Curt Hecht discussed his company’s relationship with Google as well as Publicis/VivaKi’s strategy for pursuing this key relationship as it looks to provide audience-driven buying services to VivaKi member media agencies. Hecht also addressed a recent TechCrunch report that intimated rebates may be a part of VivaKi’s deal with Google. AdExchanger.com: […]
AdExchanger.com reached out to the digital advertising community for their predictions about the digital advertising ecosystem in 2011. The following predictions are from Kirk McDonald, President, Digital, Time Inc. I predict the industry will continue to work hard to find ways to make it easier to buy and sell digital media. Some innovations are adding […]
Dmitry Pakhomkin is Co-Founder and CEO of Goodzer, a location-based, shopping search engine. AdExchanger.com: Where did the idea come from for Goodzer? Is it in market today? DP: The idea came from me and my wife’s personal frustration about local shopping and what could help us find things faster and closer to us. At the […]
Last week, AdExchanger.com noted in its daily news round-up that ad network Rocket Fuel had reported strong growth in revenues for 2010. Read the release. In a brief email conversation with AdExchanger.com since then, Rocket Fuel CEO George John has provided insights on how start-up innovation may be stifled by current U.S. government revenue reporting […]
The “death” of the ad network continues to be delayed as new players appear, a few are skewered, existing players scramble, adjust, prepare or just stand still because everything’s “just fine, thank you very much.” What exactly is an ad network today (and in the future), you ask? I’d say it’s quite a few things. […]
Ken Allen is Senior Vice President, Blackstone Advisory Partners L.P., an advisory and investment firm. AdExchanger.com: First, can you give a quick background on you, Blackstone and your responsibilities today? KA: Blackstone is one of the world’s leading advisory and investment firms. The firm was originally founded in 1985 as a boutique M&A advisory firm […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Data Miners AdWeek’s Brian Morrissey looks at the social media data space – and companies such as Media6Degrees, Rapleaf and 33across – and whether the bread crumbs that users leave behind are valuable targeting parameters. ShareThis CEO Tim Schigel says in the piece […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RocketFuel Reports According to a press release, privately-held ad network RocketFuel says that its revenues grew 10x in Q3 in comparison to the same quarter in 2009. In addition, “the company is profitable and has reached a $30 million run rate” with 65 employees […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Darren Herman is Founder, Varick Media Management and Chief Digital Media Officer of The Media Kitchen, kbs+p. Click To Enlarge It’s that time of year again when business and trend forecasting articles start […]
Rob Gorrie is CEO of Adcentricity, a digital out-of-home (OOH) ad network. AdExchanger.com: Why did you decide to get into the out-of-home business? What intrigued you? RG: When it really comes down to it, I didn’t decide to get into Digital-Out-of-Home; it was never my intent. A couple of years ago we saw a convergence […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. EU Cookie Business The European Union is having difficulty finding an acceptable solution for the management cookies after it passed a tough law in the EU last year. The law’s “meaning” is the issue. In the end, “European regulators in Brussels promise guidance by […]
Peter Naylor is EVP, Digital Media Sales at NBC Universal. Naylor recently answered questions from AdExchanger.com regarding his thoughts on digital advertising strategy from his publisher-side point-of-view. AdExchanger.com: What is the first, key step in creating a cohesive strategy that aligns your company’s goals for guaranteed and non-guaranteed digital ad inventory? The first step is […]
Often, a question doesn’t have an easy answer in the digital advertising business. This is a new column devoted to an answer to a single question – and providing a bit of space for it. Today’s participant is TRAFFIQ Chief Product Officer Eric Picard who recently answered the following question during a conversation with AdExchanger.com… […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s New Video Ads On YouTube, the new select-your-own video ads – known as TrueView – from Google are being rolled out over the next several weeks according to Ad Age. Regarding the video site’s cost-per-view model, YouTube’s Sr. Product Manager Phil Farhi speaks […]
Mike Afergan, CTO & SVP of Advertising Decision Solutions at Akamai recently spoke to AdExchanger.com about his company’s Online Shopping Data Visualization tool and recent insights. AdExchanger.com: Can you explain the mechanics of how the Akamai Online Shopping Data Visualization tool works? For example, how does one company’s data feed into it? MA: The Akamai […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Facebook Ad Network Facebook ad network rumors continue to swirl and The Register’s Cade Metz carries the latest quote from Facebook CEO Mark Zuckerberg regarding the ad net possibilities from this week’s Web 2.0 Summit. Metz writes, “Zuckerberg was asked if Facebook was […]
AdExchanger.com reached out to the angel and venture capital investment community for their predictions about the digital advertising ecosystem in 2011. Click a name below to begin, or scroll: Gil Beyda, Genacast Ventures Jeff Crowe, Norwest Venture Partners Chris Dixon, angel investor, co-Founder Hunch Roger Ehrenberg, IA Ventures Chris Fralic, Partner, First Round Capital Jonah […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. That Google Looks Lovely On You Google announced a do-it-yourself, eCommerce website platform called Boutiques.com. The New York Times’ Cathy Horyn writes, “In a deliberate collision between nerds and fashion mavens, Google has created a new e-commerce site that significantly improves how fashion is […]
Jason Lehmbeck is CEO at DataPop, a search marketing technology company. AdExchanger.com: Obviously, lots of former Yahoo!s at DataPop including yourself. What did you all learn at Yahoo! that is inspiring the DataPop business model? The core team at DataPop was lucky enough to spend a 5+ years working together with all kinds of search […]
Jeremy Geiger is CEO of Retailigence, a location-based shopping technology company. AdExchanger.com: Do you think 2011 is the year that mobile finally lives up to its billing? JG: We believe that 2011 will be the year that mobile in the US will finally catch-up with the rest of the world. What problem is Retailigence solving? […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker Checks In With A Boom Morgan Stanley’s Mary Meeker has released her latest predictions to the digital world at the Web 2.0 conference and her “Magic 8” ball says that “Internet advertising will reach $50 billion and mobile commerce will outpace traditional e-commerce,” […]
Mobclix Co-Founder Krishna Subramanian discussed his mobile ad exchange its new sell-side platform functionality. Read the release. (Mobclix was acquired by Velti on October 1.) AdExchanger.com: Why are you calling this a supply-side platform for mobile? What happened to “the exchange?” KS: Mobclix is a mobile ad exchange that allows demand partners to reach mobile […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Amiad Solomon, Founder & President at Peer39. Over the past ten years, the search advertising industry has grown tremendously. In no small part due to companies like Google […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Technorati Goes Vertical Mediaweek’s Mike Shields covers the acquisition of the SV Moms blogger network by Technorati. “SV” stands for Silicon Valley but the network encompasses many more blogs than just the “SV” area. See the list. Mediaweek says that “Technorati plans to use […]
