display advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now Serving The Agency Omnicom Media Group’s Annalect and media buying platform Kenshoo announced a partnership which it says will bring together Annalect’s strategic acumen and Kenshoo’s engineering capabilities. The companies said in a release that beyond SEM, social and other “emerging” online solutions, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketing And IT Unite CMOs and CIOs have slowly become friends over the past few years according a new article on Ad Age. As marketing is increasingly infused with big data and its technological requirements, CMOs and CIO have no choice but to come […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Megamobile Mobile ad network InMobi announced a near-Groupon-like fund raise as the company has received a $200 million investment from Softbank. According to the release, Softbank and InMobi with opportunities to will “explore global scale collaboration (…). It is also expected to generate further […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your Remnant Is My Remnant All Things D’s Peter Kafka reports that a new view on how to monetize remnant inventory may be percolating as an unholy collection of not-Google publishers may be looking to merge an element of their display strategies. Kafka writes, […]

Brad Bender is Director of Product Management for Display at Google.  In an interview with AdExchanger.com, Bender recently touched on a few of the highlights from his presentation at the Citi Technology Conference on September 8 in New York City. AdExchanger.com: At the recent Citi tech conference, you were asked how Google would take the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Walmart Adds OneRiot Walmart announced that it is acquiring social ad targeting startup OneRiot which will become part of the WalmartLabs unit. On the company blog, WalmartLabs’ Anand Rajaraman writes about how the deal came together, “As our teams debated the finer points of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tremor’s A Buyer Tremor Video announced that it’s latest capital raise of $37 million (with an overall total of $115 million) has just hit its checking account and it plans on going on a shopping spree. Analytics solutions appears to be of interest to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right Media Exchange For Sale? Yahoo! may not try to find a new CEO and instead will first consider selling off parts of the company according to an article over the weekend from The Wall Street Journal. The WSJ adds, “The priority-setting doesn’t mean […]

The world of data-driven display media is not just about non-guaranteed, remnant media. It’s about guaranteed, too. Lowell Simpson, Chief Data Solutions Officer at GroupM media agency Mediacom, teamed with Yoav Arnstein of Legolas and discussed the world of data and online media – especially as it relates to brands – at last Thursday’s session […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Adds Local, Foodie Content Yesterday, Google added to its content portfolio as it acquired Zagat. Not only does Zagat provide a great brand but it gives Google (another) toehold in the local ad biz. On the Official Google blog, exec Marissa Mayer says […]