Each year, Delta deploys a campaign to thank its SkyMiles Medallion loyalty program members. Past campaigns used emails sent to top Medallion members. In 2016, Delta began leveraging its members’ travel habits to personalize the campaign, showing each member stats about their year with Delta, said Julieta McCurry, managing director of US marketing communications and […]
By Alison Weissbrot, Sarah Sluis and Kelly Liyakasa Programmatic has transformed the role of the media agency. When programmatic was new, trading desks formed within agencies and holding companies to incubate expertise. As the buying method matured and the trading desk business model came under scrutiny, clients demanded that talent be integrated with their […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John McDonald, executive vice president and group account director at DigitasLBi. About 30 minutes into the movie “Argo,” CIA officer Jack O’Donnell (played by Bryan Cranston) remarks, “This is the […]
Brands want high-quality mobile inventory – but they don’t have a standard way to define it, they can’t effectively measure it and there’s no easy way to find it at scale. Which is why mobile ad tech company Sabio Mobile, whose clients include Toyota, Wells Fargo, McDonald’s, Viacom and Lowe’s, released a validated publisher tool […]
For Snap, there are benefits to being a latecomer to ad tech. The app, which entered the programmatic playing field last year when it launched APIs and self-serve tools that allow marketers to place automated buys on its platform, is avoiding many mistakes made by a predecessor that it’s often compared to: Facebook. “Snap has been […]
DigitasLBi had started to grow beyond its core purpose: to be the data and insights shop within the Publicis.Sapient family. When global CEO Luke Taylor stepped down two weeks ago, Nigel Vaz, CEO of Publicis.Sapient in AMEA and APAC, also became global President of DigitasLBi. As president, Vaz will have oversight of DigitasLBi’s brand strategy and positioning, […]
As the United States ushered in its 45th president on Friday, Google quietly ushered in a number of updates to its ad platforms. But it was Google’s reduction of third-party cookies and pixels on YouTube, as well as the release of a cloud-based YouTube measurement system called Google Ads Data Hub, that had industry insiders […]
Ever since Publicis Groupe disaggregated its trading desk, VivaKi, programmatic has been searching for a new home within the holding company. DigitasLBi is taking an integrated approach by embedding programmatic experts into account teams. “I’m not looking to create a long-term programmatic team silo,” said Carol Chung, who became head of programmatic, North America, at […]
When DigitasLBi appointed Emily Macdonald as its first head of programmatic on Thursday, it wanted to ensure all employees across planning, buying, data and analytics teams are trained on programmatic buying. The newly created international role comes from Publicis Groupe’s recent reshuffle to integrate programmatic as a service across all of its agencies, beginning last year […]
Baskin-Robbins launched a standalone app to help modernize its 70-year-old brand and connect with consumers via personalized messaging and offers. In the two weeks since its launch, more than 10,000 customers have downloaded the app, which was created by DigitasLBi. The app is part of a larger effort for more personalized, one-to-one marketing and enhanced […]
In an unusual partnership between agency and onboarder, DigitasLBi has teamed up with LiveRamp to sharpen and speed up the segmentation capabilities of its advanced analytics platform to drive more targeted campaigns. DigitasLBi said Thursday that it will leverage LiveRamp’s data connectivity services on IDIOM, its advanced analytics platform – still in the process of […]
Publicis Groupe’s Publicis.Sapient platform was a big winner in Gartner Research’s ranking of digital agencies, released Friday. Publicis.Spaients’s three digital agency brands, Razorfish, SapientNitro and Digitas LBI were recognized as “Leaders” in the research firm’s Magic Quadrant for global digital marketing agencies. Gartner reserves the Leader designation for companies that exhibit both completeness of vision […]
OpenSlate – which helps brands find engaged YouTube audiences – also wants to make it easier for buyers to understand the value of YouTube inventory in TV terminology. In that spirit, OpenSlate on Thursday launched its YouTube GRP Planning Tool. A number of agencies and brands are already using it, including DigitasLBi. The GRP Planning […]
Publicis Groupe’s VivaKi will officially release a tool called Quality Index (QI) at the end of this month, designed to streamline inventory sources, manage multiple KPIs and cross-check viewability. QI has been in Beta since late 2014, and will be part of an internal UI called the VivaKi Operating System (VOS) Platform that VivaKi is building […]
When French holding company Publicis Groupe decentralized the programmatic capabilities of its agency trading desk VivaKi in February, it did so to capitalize on the increasing performance of programmatic, said VivaKi CEO Stephan Beringer. While Beringer didn’t pinpoint the exact drivers for the restructuring, “It was the culmination of insights that led to the need […]
Agencies and vendors are teaming up to tackle the tech and organizational challenges associated with aligning real-time media with trending topics. Publicis-owned agency DigitasLBI, for example, during its digital NewFront rolled out a series of publisher and vendor relationships to improve its real-time offerings. The agency developed a Brand Content Index in conjunction with the […]
There was no agency more present on the NewFront circuit this week than DigitasLBi. The Publicis-owned agency, formed when the holding company merged Digitas and LBi last February, was out in full force as a partner on AOL’s original content, Google Preferred and, at its own NewFront Thursday, as a partner to publishers and tech […]
AOL CEO Tim Armstrong addressed a crowd of close to 2,000 media buyers at its NewFront Tuesday night with an exuberant, “tonight is about connecting content with distribution.” It’s clear, with AOL, that much of that connection will happen through video. Ran Harnevo, president of AOL Video, talked up digital video and its intent to […]
Is the union between Oracle and BlueKai, in the words of Ovum Research Senior Analyst Gerry Brown, a case of “the cat amongst the pigeons?” There might be some credence to the idea. As Brown points out, BlueKai is (or has been) a champion of open systems. Oracle is not. “Certainly few BlueKai partners will […]
Marketing beer gives Steve Mura, director of digital marketing for Chicago-based MillerCoors, and his team, a “license to play.” Joining a panel discussion at the DMA 2013 show in Chicago that also included MillerCoors’ agency, DigitasLBI, Mura said digital media has given the modern marketer more capability mid-funnel. “When you think about tools that allowed […]
