Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Live To Server-To-Server Amazon is seeing strong early adoption for its server-to-server Transparent Ad Marketplace offering. That’s partially because server-to-server bidding is nascent (Google’s version is in pilot testing until 2018). But Amazon also has unique supply and gets strong consideration from publishers and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. C-Suite Discontent Advertising technology and media automation remain largely disconnected from the C-suites of many major businesses, even among CMOs, reports Marketing Week. “We have become experts on the top of a pinhead,” said Martin Cass, CEO of MDC Partners and Assembly, at an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Ad Blocking Rationale Google Ads and Commerce SVP Sridhar Ramaswamy clarified the tech giant’s rationale for baking an ad blocker into its Chrome browser. In short: Google wants to ensure there’s no need for third-party ad blockers in mobile. “It’s only technology that’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. One-Track Mind The IAB Tech Lab published a blog post Monday laying out ways to mitigate the effects of Safari’s Intelligent Tracking Prevention (ITP), a new policy curtailing the cookie-based tracking Apple allows on its browser. Since ITP caps the amount of time a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter’s Turn You may have heard: Twitter found a total of 201 bots with ties to Russian election interference. Twenty-two of those accounts were tied to accounts flagged by Facebook, although none were registered advertisers on Twitter. All of the accounts have since been […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Secret Sauce What’s the secret behind Snap’s breakout hit, “Phone Swap,” which pulled in 14.8 million viewers on its third episode? “You have to work very hard to keep someone’s attention,” said Elisabeth Murdoch, founder and chair of the show’s content studio, Vertical Networks, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Domain Spoofing <3 Fraud Advertisers spend about $1.3 million a month buying inventory they incorrectly suppose will run on the Financial Times, Digiday reports. Although the subscription-focused publisher only sells on Google AdX and TrustX, it found FT.com ads on 15 different exchanges. As […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All In NBCUniversal is making a big bet on automation. EVP Mike Rosen told Mike Shields at Business Insider that almost all of the network’s TV ad inventory will be available on a self-serve basis – save for marquee events like the Super Bowl […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Tencent? At New York’s Advertising Week, Chinese tech giant Tencent continued the coming-out party it began three months ago in Cannes. Tencent, which owns WeChat and a bunch of other apps, has enormous power for marketers because it lets consumers perform the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SAP Grabs Gigya Germany-based SAP dropped $350 million, according to reports, to acquire identity management player Gigya. According to Reuters, “The acquisition beefs up SAP’s ability to help companies doing business in Europe to comply with privacy regulations such as the EU’s upcoming General […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Systems Go Google will give advertisers full refunds for any fraud bought through DoubleClick Bid Manager, Ad Age’s George Slefo reports. The news comes weeks after Google began refunding tech fees for fraudulent buys as well as media fees when fraud was bought […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swing And A Miss Amazon came under fire Tuesday for a “technical glitch” that inadvertently delivered baby gift registry alerts to men and non-pregnant women alike, resulting in a light-hearted tweet storm from customers. One read: “Amazon just informed me that someone has purchased […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Go Fetch Uber is suing Dentsu-owned mobile agency Fetch for breach of contract, fraud and negligence for misreporting its mobile ad campaigns, failing to prevent fraud and not returning rebates to the client. Ouch. According to The Wall Street Journal’s coverage of the suit, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Finding Religion Vox Media is opening the door wide to programmatic ad buyers. While the pub, which owns Recode and SB Nation, sold some banner ads programmatically, it’s now throwing its so-called Concert ads into the mix. Concert offers high-impact messaging across Vox properties […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ads.txt Progress Over at Ad Ops Insider, Ben Kneen analyzes Ads.txt adoption by publishers and finds that while uptake of the fraud-fighting technology remains low, it’s growing rapidly. To get his data, Kneen used an Ads.txt crawler developed by Neal Richter, who helped develop […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Might Have Been The Trade Desk CEO Jeff Green takes a walk down ad tech memory lane in an interview with Martin Kihn, Gartner’s VP of research. Read it. Before starting The Trade Desk, Green worked for AdECN, an ad exchange acquired by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ma Bell Speaks AT&T hasn’t gotten regulatory approval for its Time Warner takeover, but it’s not waiting on a green light to hit the gas. The telco recently poached GroupM leader Brian Lesser for its nascent ad platform and is growing the number of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost In Translation Publishers have been “quietly observing shifts in upstream partner behaviour as vendors go about their ‘testing’” of first-price auction dynamics, writes The Guardian’s programmatic director, Daniel Spears, in a LinkedIn post. Advertisers and publishers are the two pillars of the digital […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Edged Out Sprint launched an in-house ad agency to handle digital creative production and ad buying. Bringing those marketing functions in-house will save time and bring efficiencies, but it perhaps most importantly will afford Sprint control over its data. “As the owners of all […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Debutante Podcast networks pitched their wares to a room full of brands and buyers on Thursday at the IAB’s third annual Podcast Upfront in New York City. Audio networks including NPR, Midroll Media, Panoply, WNYC, HowStuffWorks and iHeartMedia presented their new fall series […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nyet Again In a blog post, Chief Security Officer Alex Stamos said Facebook traced about $100,000 in ad spend back to 470 inauthentic accounts and Pages operated out of Russia that are likely connected to each other. While a majority of the accounts “didn’t […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Progress Report It’s been a busy eight months since P&G Chief Brand Officer Marc Pritchard mandated a major cleanup across the digital ad ecosystem. That effort is now is 50-60% complete, with agency transparency at 80% completion, fraud elimination almost halfway there and third-party […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pledging An Oath In a podcast with Recode’s Peter Kafka, CEO Tim Armstrong says Oath over the next year will take the scaffolding off its Verizon-backed data-driven marketing platform, with a goal of carving out a space distinct from the duopoly. “We may compete […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Onboard-orama Pandora partnered with Neustar to let advertisers onboard their first-party and CRM data in a self-serve fashion. Read the release. Pandora previously offered data onboarding as a managed service. Brands can build custom audiences to reach Pandora listeners on their own, rather than […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pick A Side As more brands and agencies demand transparency, ad tech dynamics are shifting in favor of pure-play DSPs and SSPs. “Straddlers have a conflict of interest as they need to fill that inventory for their own financial reasons,” Dan Davies, SVP at […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Banners Unbanned BuzzFeed has embraced programmatic and will begin selling display ads, a format the company long denigrated as a “terrible” fixture of online media. “Tactically, programmatic has improved in terms of loading times, mobile experience, and ad quality and opens up another way […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Your Losses The world’s largest CPGs – including Procter & Gamble, Unilever, Mondelez, Nestlé and Danone – are slashing their marketing budgets, and digital ad outlays in particular. “We want our advertising to be seen by real people,” a P&G spokesperson told the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bozware Facebook’s longtime VP of ad products, Andrew Bosworth, will transition to lead the company’s hardware initiative. Bosworth, or “Boz,” will oversee Oculus and all projects at Building 8, Facebook’s hardware incubator. Facebook ads engineer Mark Rabkin will succeed Boz in his role. Boz’s […]
Googling For Shoppers By the end of September, Google will have integrated Walmart into its Google Express shopping service for voice-activated home speakers and Google Assistant-enabled devices. Google Express offers free, one- to three-day delivery for retail partners – including Target, Costco, Stop & Shop and Walgreens – for orders over a store-set minimum (typically […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Killing The Messengers More brands are disinclined to buy ads against news content. A string of automotive murders, including one fatality when a right-wing activist struck liberal counterprotesters in Charlottesville, Va., has auto advertisers hesitant to appear next to any news coverage. “There’s a […]
