Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Farming Out The Click The Guardian details the dark world of “click farms” in Bangladesh that look to generate clicks — often with social media objectives. The Guardian’s Charles Arthur says, “For the [click farm] workers, though, it is miserable work, sitting at screens […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Long Road Ahead Businessweek attempts to answer the question on everyone’s mind: Can Marissa Mayer save Yahoo? After one year at the struggling tech giant, Mayer has made plenty of headlines through big acquisitions and sweeping policy changes such as ending telecommuting. But […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publishing Agency Agency holding company IPG is launching a new publishing division, called Mediabrands Publishing, according to The New York Times. In an effort to reach millennials who aren’t as easily marketed to, the new division will allow brands to push out unique content. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. TV Ads On Facebook Facebook video advertising will take the form of 15-second television-style ads, according to Bloomberg’s Edmund Lee. Depending on how large an audience the advertiser wants, the ads could cost up to $2.5 million a day. Facebook and Nielsen have already […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Acqui-hiring Spree Although nothing is confirmed yet, AllThingsD’s Kara Swisher got word that Yahoo may acquire e-commerce app platform Lexity (AdExchanger Q&A 2011). This would mark the 19th acquisition since Marissa Mayer took over as CEO, and some speculate the acquisition spree is really […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Scale Counts For… In a press release late Sunday, Dominic Proctor, Global President of GroupM, WPP’s media investment unit, threw the following barbs after the Publicis and Omnicom merger announcement: “This is an interesting move. They are making it clear that a primary motive […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Global Display In a not-so-surprising report, Nielsen found display advertising is growing by leaps and bounds while more traditional advertising is decreasing in spend. From the release: “Display Internet advertising, though measured in a smaller subset of countries, grew a significant 26.3 percent for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Dreaded Restructure Syncapse announced major layoffs, according to CBC News, just one year after its Clickable acquisition. The social media marketing firm has been around since 2007, and had around 110 employees as of the end of last year. “Despite our best efforts, the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Everyone Wins It shouldn’t be programmatic versus premium, David Jacobs, SVP publisher sales at AOL Networks, attempts to explain in a column for Ad Age. It’s all about knowing which to use and when. He writes, “For advertisers and publishers alike, a fully integrated […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right Media Reviewed Mike Shields listens for criticism about Yahoo’s Right Media Exchange – and finds plenty – in an article on Adweek. He also quotes Media6Degrees COO Andrew Pancer who offers hope, “Yahoo has fantastic inventory, and it makes Right Media a must […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Local Apples Apple has been busy during the weekend as news broke that they’ve picked up a couple of companies on the “local” front. All Things D reported early on Friday that Toronto-based crowdsourced location data company Locationary is now part of the fold. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeting Co-op Fetchback’s former CEO, Chad Little, is back for more. Faithful readers know that display-ad retargeter Fetchback was acquired by GSI Commerce in 2010 (for a rumored $40 million or so) — and then GSI was acquired by eBay in 2011. Little moved […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Inventory Flat Growth has slowed for exchange-traded media, according to a report released by Accordant Media, but media quality has increased. “Q2 turned out to be a notable period for (the) programmatic media industry,” said Art Muldoon, Accordant Media’s co-founder and CEO, in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media6Degrees Targets Mobile Media6Degrees made its mobile play yesterday by acquiring Everyscreen Media, according to Ad Age. “All the data we get from Web browsers is about to be doubled or tripled,” said CEO Tom Phillips as he referenced users moving to a multidevice […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Criteo’s Mobile Play With yesterday’s acquisition of Ad-X Tracking in Europe, Criteo CEO JB Rudelle claims his company is “the one-stop display performance partner for both desktop and mobile devices” in spite of the inherent difficulties around targeting the mobile cookie versus targeting the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding Collective VentureBeat reported on Friday that Collective, the digital ad platform and services company with a cross-screen pitch, has received a Series C round of financing to the tune of $20 million, led by Cox Media Group. An additional $30 million credit line […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Differently Microsoft has decided to re-organize itself, according to a press release. On ZDnet, Mary Jo Foley breaks down the news: “The new Microsoft is not going to be cleaved cleanly along devices and services lines, as some had thought and heard. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Out Of Beta Joining the increasingly crowded mobile demand-side platform landscape, mobile analytics startup Apsalar has launched its new DSP platform. The mobile DSP uses first-party behavioral data from approximately 700 million mobile users to let advertisers do lookalike audience targeting. With Apsalar’s help, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Veteran Audience Blake Hall’s startup began as an ID verification service to help troops get military discounts. Now its getting into other segments, such as first responders. Looking a few years out you can see implications for mass permission-based ads. PandoDaily writes, “The Holy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Convergence Plan Audio fingerprinting app Shazam has raised $40 million in a funding round from Latin American wireless carrier Movil. Read the release. But the proceeds have little to do with mobile. Instead, Shazam, which connects users’ smartphones and tablets to information about ambient […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdBlock Ad Model AdBlock is the most popular Firefox add-on, as reported by Salon, but users may not be getting exactly what they expect. Apparently sites like Google can pay to be whitelisted by the company so some ads can still be seen through […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Right-Rail Longevity Facebook news-feed ads receive praise from marketers for effectiveness, but the right-rail ads apparently are the display-ad equivalent of the banner ad. They aren’t very effective, writes Ad Age’s Cotton Delo, and advertisers much prefer the successful news-feed retargeting capabilities. Optimal’s Rob […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Independence Day For IgnitionOne In 2010 Dentsu acquired Innovation Interactive, which included IgnitionOne, Netmining and 360i, but today IgnitionOne is splitting from its parent company. Through a management-led buyout, IgnitionOne and Netmining will become independent companies, according to a press release. Read the release. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Searching For Intent Yieldbot, which specializes in capturing real-time intent data through search keywords and, consequently, connects publishers with search advertiser budget, just raised $5 million, led by RRE. According to AllThingsD’s Peter Kafka, “Mendez said his company is now doing a ‘mid-seven figure’ […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Home Page Yield The New York Times has done Web page takeovers, but this past Sunday it experimented with an iPad takeover, according to Mashable. The ads promoted Showtime’s Ray Donovan, and featured autoplay interactive video ads. “We’re confident readers will find this beautiful […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video (Ad) Rush AOL has lots of videos and the company wants them everywhere. According to AllThingsD, video-recommendation firm — or do you say content-marketing firm? — Taboola and AOL have partnered to disseminate video content (and, ultimately, ads) on publisher sites, through a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay Refining Search eBay continues to reinvent itself by rolling out a new search engine and refocusing its brand from just an auction site to a “global commerce platform.” In an interview with Wired, eBay’s Chief Technology Officer, Mark Carges, said, “It wasn’t just […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. War Of The Cookies If browser company Mozilla accomplishes nothing else with its intention to block third-party cookies by default, it at least got people talking. This time it’s IAB’s Randall Rothenberg who criticizes Mozilla for its efforts, saying, “It is not a clearinghouse […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shaving Performance Convertro is helping Dollar Shave Club attribute performance offline — on TV — says a new article from Ad Age’s Kate Kaye. She explains that Convertro “measures direct navigation to advertiser websites, or searches by brand, comparing the number of those actions […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Unparting The Clouds Oracle and Salesforce may be transitioning into a new phase of co-opetition – or maybe you prefer “frienemies”? The New York Times breaks the news, “Next week, according to people familiar with the agreement who were not authorized to speak on […]
