Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Seller Report Card Ad analytics startup Pixalate surfaced its first monthly Global Seller Trust Index, rating marketplaces for ad quality. Google, OpenX and Rubicon Project rated highly for viewability, fraud and ad engagement. Millennial Media, Yahoo and AOL, meanwhile, have continuing issues. “This is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewability And Beyond Responding to Google’s benchmark viewability data, Dentsu Aegis UK chief executive Tracy de Groose says advertisers are focused on accountability more than viewability. “The shift is not in the viewability of ads; it’s increasingly about being able to pay for results, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AdBlock Battle Two French publishers, GESTE and the French IAB, are considering suing Eyeo GmbH, creators of AdBlock Plus, on the grounds that the software poses a threat to the advertising ecosystem. The legal proceedings are still in the consulting stage, with a formal […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Deepest Darkest Social Alexis Madrigal, who coined the term “dark social” in reference to untraceable web traffic on social sites, issued an update on the phenomenon in a piece for Fusion. According to data from Chartbeat, Madrigal says most of that traffic is percolating […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agency Shops Commerce Interpublic’s MRM//McCann snatched up Optaros on Thursday for an undisclosed sum, The Wall Street Journal reports. Optaros helps clients like Macy’s, Nestle and Rue La La build and manage ecommerce offerings. “We see a pretty dynamic marketplace in terms of what’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Accenture Nabs Agency Accenture will buy Australian agency Reactive Media as it continues to bone up on digital marketing. “Brands are recognizing that being relevant to customers has never depended more on how they engage with customers digitally,” said Brian Whipple, senior managing director […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. App Install Ads, Now In Video Facebook added some features to help developers manage and promote their apps. There are three core changes: Facebook is extending autoplay video to its mobile app install ad units, supporting reach and frequency targeting for those formats in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Video Spree AOL is growing its video empire and on Monday snapped up Vidible for an estimated $50 million, Re/code reports. Vidible is a video management and exchange platform that works with 150 publishers, and the company claims to generate more than 2 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Nice List On the very quiet Wednesday before Thanksgiving, Twitter told users it would start collecting data on external apps installed on their phones. In its own words, “We are collecting and occasionally updating the list of apps installed on your mobile device […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Payne Twitter’s game of musical chairs continues with the partial exit of MoPub CEO Jim Payne, AdAge’s Mark Bergen reports. Read it. Payne will serve as an ad tech advisor to CFO Anthony Noto, but will no longer run Twitter’s programmatic exchange. That […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Data Sharing Is Data Caring A Forrester report released Monday examines how brands share data with each other, and what benefits they derive from doing so. The key advantage of so-called “second-party data,” in brief, is that it’s not as scarce as first-party data […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native ‘Working’ Marketers will spend $4.3 billion on native advertising in 2015, up 34% from 2014, according to eMarketer. “I would expect our spending in this area to increase considerably over the next 18 months, specifically in the area of video,” HP’s director of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Search On Fire(fox) Late on Wednesday, Firefox struck a deal to make Yahoo its exclusive and default search engine, after a 10-year-long relationship with Google. In a statement, Yahoo chief Marissa Mayer called the deal “the most significant partnership for Yahoo in five […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo’s Appetite Marissa Mayer is still shopping for ad tech in the wake of Yahoo’s BrightRoll and Flurry deals, and she’s cast an acquisitive eye on a few demand-side players, including MediaMath and Turn, writes Re/code’s Kara Swisher. Her piece also mentions RadiumOne, whose […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc. Recommends Time Inc. has picked Outbrain to be the exclusive content discovery platform for its owned and operated sites. The multiyear deal is expected to earn the publisher an estimated $100 million. Read the press release. Time Inc. will also adopt Outbrain’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Poaching YouTube’s Users Ex-Hulu CEO Jason Kilar has been working on a platform to challenge YouTube’s online video dominance. The video streaming service, dubbed Vessel, is staffed by a fleet of ex-Hulu, Netflix and Amazon leaders, and Ad Age reports that it could debut […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FB: Money Talks, ‘Likes’ Walk On Friday, Facebook revealed plans to remaster news feed content with controls that edge out promoted posts from brands. In a blog post, Facebook explained that it’s not ads that irk users. According to its research, it’s an oversaturation […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blackout Benefits Wednesday’s 90-minute global outage of DoubleClick for Advertisers was a glaring reminder of Google’s ad server dominance, and sent publishers scrambling to tally their make-goods. But some publishers benefited from Google’s fumble, Ad Age reports. Data from Casale Media, an ad exchange, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Boutique Tech High-end fashion designer Rebecca Minkoff is making brick-and-mortar look more like the Internet with new stores in New York and San Francisco this month. The two locations will be outfitted with radio-frequency identification (RFID) tech, powered by eBay, that tracks the items […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Coming Up Roses Six weeks after bringing it to market, Facebook is crowing about marketer migrations to its rebuilt Atlas ad server. 1-800-Flowers was the first marketer to switch to the new product a year ago, the company notes in a blog post. Read […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Higher Standard For ‘In View’ Unilever wants to upwardly define the viewable impression. Ad Age reports that the CPG giant — along with Mindshare/GroupM — are insisting that an ad be 100% in-view before it is counted. That’s tougher than the industrywide Making Measurement […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Missing Pieces Speaking to The Drum at the Web Summit in Dublin late last week, Google Global CMO Lorraine Twohill said the company wants to spend 60% of its digital marketing budget programmatically. “There’s things in programmatic that aren’t quite there yet,” Twohill said. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Havas Pushes ‘Integration’ Havas reported 6% organic growth on Thursday, with revenues hitting $555 million for 2014’s third quarter. CEO Yannick Bolloré was hesitant to touch on rival Publicis’ recent acquisition of tech-focused agency Sapient, but told analysts on the call, “We are pursuing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPG For Sale? The Wall Street Journal has learned that Elliott Management, an activist hedge fund, is pushing for board seats at Interpublic Group (IPG). Elliott owns a 6.7% stake in the advertising holding company and purportedly wants IPG to sell soon. Investors had […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Business Is Booming Advertising technology is a standalone industry, and it’s growing. ABI Research projects that independent ad tech is on a $6 billion run rate for the year and it has shown 52% annual growth since 2011. “The moral may be similar to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Fraud Concerns Swell Fraudsters see a potentially lucrative opportunity as mobile ad budgets grow. The cookie-less environment and separate standards create vulnerabilities in the channel, DigitasLBi CIO Adam Shlachter told Adweek. But with lower ad rates for mobile than for desktop, some industry […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Scary Masks The ability to cloak an ad’s domain information is often cited as a major reason fraud persists. The practice enables undesirable properties (porn, piracy, ad farms, etc.) to masquerade as YouTube or The Washington Post, for example. DoubleVerify estimates that 23% of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yandex’s Strong Quarter Russian search giant Yandex reported a solid Q3 Thursday, with revenue hitting $331.5 million, up 28% YoY. Display advertising accounted for 6% of total revenue in 2014’s third quarter, totaling nearly $20 million. O&O display revenue shrank 3%, but ad network […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell ‘Puzzled’ By Media Margin Pushback Speaking at ad:tech London, WPP CEO Sir Martin Sorrell said he’s troubled by the debate around transparency and programmatic. Regarding his position on the media sold through WPP’s programmatic arm, Xaxis, Sorrel said, “We decided to do this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Eyes Tap-To-Buy Apple is rumored to be bringing its mobile payment system, Apple Pay, to iAd. Digiday reports that the integration would embed a tap-to-buy button in mobile ads, mirroring similar moves by Facebook and Twitter earlier this year. Jeff Malmad, managing director […]
