High Tech Shopping; DoubleClick Goes Down

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Boutique Tech

High-end fashion designer Rebecca Minkoff is making brick-and-mortar look more like the Internet with new stores in New York and San Francisco this month. The two locations will be outfitted with radio-frequency identification (RFID) tech, powered by eBay, that tracks the items customers try on or interact with. RFID technology can provide store operators with real-time data on inventory, and will also be installed in fitting rooms to facilitate customer support. “There are critical moments where [consumers] are going to buy something, or they are going to leave,” said Healey Cypher, head of retail innovation at eBay. “We’re applying that exact same logic to the physical world.” The WSJ has more.

DoubleClick’s Global Outage

DoubleClick for Publishers was down for 90 minutes on Wednesday, resulting in millions in lost revenue to more than 50,000 publishers. In a tweet, DoubleClick head of display Neal Mohan called the incident the “[f]irst global DFP outage in many, many years.” Google said in its blog post, “Google’s ad server DoubleClick for Publishers experienced an outage this morning impacting publishers globally, across their video, display, native and mobile formats. Our team has worked quickly to fix the software bug, and DFP is now back up and running, so our publisher partners can return to funding their content.” Read it.

PII Concerns Rampant

Research from Pew suggests Americans are fretful about their personal data. Of 607 adults surveyed, 91% said they agree or strongly agree that consumers have lost control of how companies are collecting and using personal data. And 80% of those surveyed who use social networking sites are concerned about how third parties like advertisers or businesses access data. But 55% of respondents said they’re willing to share personal data with third parties in exchange for free online services. “Yet, even as Americans express concern about government access to their data, they feel as though government could do more to regulate what advertisers do with their personal information.” Read the report.

Nuthin’ But Jet Set

In a play to capture more mobile bookings (25% of the travel market today), travel ad company ADARA is aggregating all of its travel-related data in a cross-device database offering called Magellan. According to a press release, “ADARA Magellan … leverages more than 300 million monthly active uniques, 5 billion annual travel searches and 250 million annual travel bookings to provide a full view of a traveler’s purchase behavior.” Hit the flyers on their phones. Read the press release.

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