Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL’s Sales Correction Details are in on AOL’s sales reorg, and the changes can be spun as a correction in favor of its programmatic business. WSJ’s Mike Shields reports platform division chief Bob Lord was promoted to oversee all ad products, sales staff and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo, The Hunted? After spinning off its $39 billion stake in Alibaba, Yahoo can focus on its Internet business. And it may be more approachable to strategic buyers. Once the spinoff is complete, Yahoo’s estimated market value will be less than $10 billion, “a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Agencies On Board With Armstrong Though Google hasn’t been keen on making music with agencies, AOL seems to be hitting the right notes. As AOL repositions as an ad tech and media company, a handful of agency execs tell Digiday they’re swayed by the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewability Battleground The Wall Street Journal’s Mike Shields takes a deep dive on viewability and finds rancor. Publishers are upset about lost revenue, vendors want new methods of bidding with viewability metrics and advertisers are demanding make-goods on their investments. “The industry needs to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapchat: Where’s The Data Snapchat is still a product in search of a revenue model, Digitas LBi UK CEO Scott Ross told The Drum. “It’s very, very difficult for advertisers and marketers to get the metrics they need to validate their campaigns and media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reorgs For A Programmatic Future AOL is close to a big restructuring that will impact sales teams serving the company’s sprawling media brands and ad platforms. Re/code reports the changes “will mean the collapsing of several sales teams into one, moving specialized ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pinterest’s Year Of Intent “The focus this year is on unlocking the potential of our intent data,” Pinterest operations head Don Faul told an audience at AdExchanger’s Industry Preview conference. Pinterest recently rolled out its Promoted Pins product to all US advertisers, but targeting remains […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Chief On Cross-Device IDs Responding to the cross-device ID trend and how it relates to the future of ad targeting, AOL chief Tim Armstrong pegged AOL as an early investor in the space. “We have 100 million-plus IDs with cross-device targeting right now,” Armstrong […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. War On Big Tech The EU’s crusade against US tech firms rages on, according to the WSJ, and in 2015 could stymie Google, Facebook and others from releasing products and holding on to EU web data. Among the investigations being waged by the European Commission […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Ad Tech: All Or Nothing? Remember that big to-do in which Google wanted to muzzle pixel-firing for DMP-DSP hybrids by Jan. 1? Well, that deadline has been pushed to end of March, which should please the vendors who felt January was a bit soon. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Drops ‘Respawned’ Cookies Turn will quit using Verizon’s unique ID header (aka “zombie cookie”) in the wake of some bad press. “We have heard the concerns and are actively re-evaluating this method,” Turn chief privacy officer Max Ochoa writes in a blog post. “In […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. NBCU Surfaces More Audience Data “Advertisers don’t need to choose between data-driven targeting, which lives mostly in digital, and the scale of TV,” Linda Yaccarino, ad sales honcho at NBC Universal, told Ad Age. To back that, NBC Universal’s calling attention to its Audience Targeting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Is Medialink? Many ad tech names are dropped in Re/code’s in-depth profile of Medialink, a consulting/headhunting/networking/party-planning firm that has become indispensable in digital media circles. Metamarkets, Unified Social and Sharethrough have cameos in Nellie Bowles’ story, paying Medialink in order to be introduced to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Teradata Shops Analytics firm Teradata will buy Israeli push-messaging company Appoxee for a cool $20-25 million, according to TechCrunch sources. Appoxee works with developers and publishers for app user retention by launching push notification reminders to complete an unfinished game, or retrieve an abandoned shopping […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Stunt On Monday, DailyMail.com ran a full-page ad in The New York Times business section to promote…programmatic advertising. The offer reads like a buy-one, get-one-free deal to help the publisher sell more ads programmatically. Any company or media-buying agency that spends $150,000 or more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Video Ads Mashup Twitter is gearing up to introduce a new video ad product, according to Ad Age’s sources. Purportedly, the offering would resemble a mashup of Facebook’s autoplay video ads and YouTube’s pay-for-plays strategy. The product would autoplay promoted video ads for six […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. About The (B2B) Data Business insights giant Dun & Bradstreet has dropped $125 million in cash on B2B data marketing and analytics company NetProspex. “This acquisition fills a growing need for marketers by providing an actionable view of companies and the people who run them, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buffing Google’s Video Google will begin reporting on the viewability of video ad campaigns, including ads that run on the Google Display Network and YouTube, head of video and display ad products Neal Mohan said during a presentation at CES in Las Vegas on Tuesday. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Divided AOL’s business has long been divided between its premium content and ad tech divisions. Ad Age reports the latter may be winning out amid a management shakeup. The org changes are meant to seize on AOL’s “biggest growth opportunities,” a spokesman told Ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapcash Snapchat closed a hefty $486 million investment round, auspiciously announced in a regulatory filing on New Year’s Eve. The 23 investors are so far unnamed, though the Financial Times says Yahoo and Kleiner Perkins Caufield & Byers are rumored backers. “Despite the huge valuation […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gurbaksh Calling Re/code’s Kara Swisher reports on an effort by former RadiumOne CEO Gurbaksh Chahal to buy the company that fired him. The offer from his “marketing operating system” company, Gravity4, reportedly values RadiumOne at less than 1x revenue for 2014. Management said in its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewability Nonstarter Ad buyers and trading groups are pushing back against the IAB’s proposed viewability standards. In an open letter published last week, the IAB claimed that 100% viewability measurement is an impossibility, and that advertisers should aim instead for 70% viewability. But on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AppNexus Shops Again AppNexus acquired cross-device advertising startup MediaGlu, bringing its combined M&A outlay this year to a whopping $200 million (most of it spent on ad server Open AdStream). “We have a tremendous opportunity to redefine how advertising on the Internet works,” AppNexus […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Merger Talk Do Yahoo and AOL belong together? Some Yahoo shareholders are trying hard to make the case, as Business Insider reporter Nicholas Carlson reports in The New York Times Magazine. These investors have advanced spreadsheets “that calculate that AOL and Yahoo are worth […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. HP’s Behind The Wheel HP is on a quest to take control of its programmatic buying and force pricing transparency in its automated dealings, Ad Age reports. HP’s programmatic and media planning business sits with Omnicom, whose Accuen trading desk has come under fire […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Seeks Fulfillment Google is talking with retail partners about a “buy” button and a two-day shipping option for products sold through its shopping platform, the WSJ reports. “Amazon is increasingly running away with online retail in North America, which poses a huge problem […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Vice’s $500M Will Buy Speaking to the Financial Times, Vice chief Shane Smith said his company is gearing up for a “deal spree” in 2015, in the wake of its $500 million monster round led by A&E Networks. “Theoretically, if we’re doing $1bn […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic TV, Actually Programmatic TV is having a moment, with TubeMogul’s recent reveal of a television buying product and ESPN’s auction model for some TV ads, but to some it’s “lots of talk.” AdAge rounds up some skeptical POVs, including GroupM’s top TV buyer, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 2015: Smarter Machines Big data: so very 2014. Next year “machine intelligence” could be the magical phrase around which a wave of startups find their footing. With a new landscape chart, Bloomberg Beta investor Shivon Zilis lays out some of the AI and “deep […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Seller Report Card Ad analytics startup Pixalate surfaced its first monthly Global Seller Trust Index, rating marketplaces for ad quality. Google, OpenX and Rubicon Project rated highly for viewability, fraud and ad engagement. Millennial Media, Yahoo and AOL, meanwhile, have continuing issues. “This is […]
