Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Content: Gateway To Revenue Snapchat added some new publishers to its Discover content hub, among them BuzzFeed and Vox. The additions come after a redesign that makes Discover more prominent in Snapchat’s navigation. Snapchat’s ad prices, initially sky-high, have since fallen. Re/code’s Kurt Wagner […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Centro Buys Social Centro snapped up GraphScience for an undisclosed sum in a bid to extend its ad buying hooks to Facebook and other social platforms. Ten employees come with the bargain, and Centro says it will hire more to further build out GraphScience’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Vs. Viewability? A study by ad verifier Meetrics suggests that programmatic buying is exacerbating the viewability problem. The research found Germany and France have higher viewability rates than the UK or US, where programmatic has been adopted more rapidly. In the UK, 45% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Scouts Social Data In a holding companywide deal, WPP’s GroupM synched up with Networked Insights, a Chicago-based social listening firm that mines more than 560 million social media posts per day. The goal is to tap into data about what consumers share on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. First-Party Data On Instagram In an interview with eMarketer, Instagram exec Jim Squires talks up the opportunity around Facebook’s targeting data. Today advertisers on Instagram can only access gender, age and location data. Squires said Instagram “will be introducing new targeting functionality that will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL On Parade AOL Platforms CTO Seth Demsey opens up to Business Insider on the Verizon-AOL merger, and claims the value’s in registered and verified data. “We are an ads company, we already have some of that,” he said. “You can imagine what that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. GroupM’s Clark On Reviews And Rebates Speaking to The Drum, GroupM North America chief Kelly Clark shares his two cents on the watershed number of media accounts in review. “A lot of the reviews that are taking place are agency/client relationships that have existed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vice Is A Virtue At least it is for Verizon, which will license content from the media company for its upcoming mobile video service. Vice will channel new and existing content from its digital channels to Verizon’s service, which is expected to launch this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Slipping Screen Is upfront ad selling on the way out? Hard to say, but it’s not as lucrative as it used to be, and there is a general sense of doom and gloom among TV broadcasters as ratings decline and audiences find other […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Driver’s Seat Carmakers are firmly behind the wheel when it comes to controlling driver data, Reuters reports. The systems that link smartphones to “infotainment” systems in vehicles will pool user data, but Apple and Google could be boxed out. “We need to control […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s ‘Finders Keepers’ Facebook has been skating on thin ice with publishers, as products like Instant Articles provide new revenue streams for content producers but put the social media in charge. Now, anonymous publishers are claiming that Facebook plans to institute a new policy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Dog Food In a new post on its Think With Google site, Google describes its adoption of programmatic for its own marketing efforts. According to digital media manager Brendan Starr, “Our goal for 2014 was to buy 60% of our worldwide brand display […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Measure Better Marketers are willing to spend more on digital ads, the WSJ reports, but they want better metrics. WPP agency Millward Brown Digital polled nearly 400 senior marketing execs from agencies, media firms and brands, and more than 70% said they’d increase their […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Tech Foundations In a think piece for the WSJ, Christopher Mims notes that many key figures in Internet technology innovation cut their teeth in digital advertising. “Since the debut of the Web banner ad in 1994, ad tech has been a finishing school […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Suggesting Videos Facebook is testing a way for video content creators to leverage its platform (à la YouTube). The idea is to have “suggested” videos – including ads – pop up when a user watches an in-feed video. Facebook and the creators will split […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Huffington Most Speculation of a HuffPo spin-off percolated in the wake of Verizon’s AOL acquisition, but the company could bring value that’s hard to hand off. HuffPo has been a barometer of sorts for digital news, mastering SEO when most views came from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mission For Mars Speaking to The Drum, Mars Foods Global CMO Bruce McColl said the firm is looking to expand its ecommerce and programmatic efforts. The maker of brands like Snickers, Uncle Ben’s and M&Ms has already begun to embed buy buttons on its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Across The Pond Programmatic ad spend now takes nearly half (45%) of all display ad budgets in the UK, according to a study by the IAB and research consultancy MTM. The data shows programmatic display and video mobile ads doubled from 2013 to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell Has Spoken Late last week, WPP chief Martin Sorrell shared a dim view on the global ad market as a result of weak markets abroad. “Business is tough; it’s not easy,” Sorrell said during an interview at Cannes. “GDP forecasts have been taken […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Rush On Facebook Facebook’s latest ad offering, Lead Ads, aims to simplify the mobile signup process. The function populates data like email addresses from Facebook user profiles to increase registrations for newsletters, price estimates and follow-up calls. According to a blog post, “Advertisers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cannes, Cont. Cannes coverage continues with a piece by the WSJ’s Jack Marshall, who debunks the idea that ad tech has usurped the celebration of creativity that the festival was build on. The truth isn’t that ad tech is taking over, according to Marshall, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Done Deal Verizon’s behemoth $4.4 billion AOL acquisition closed on Tuesday, less than two months after the takeover was announced. On a call with press, Verizon EVP Marni Walden shared two key updates. Bob Toohey, president of Verizon Digital Media Services, will now report […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapchat’s Spiegel At Cannes As industry execs flock to France for Cannes Lions, all eyes landed on Snapchat CEO Evan Spiegel, who was interviewed onstage Monday by Cosmopolitan magazine editor Joanna Coles. Spiegel took a dim view of targeted advertising, adding that “not being […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Personalization in Cannes The Cannes Lions ad festival provides a nice backdrop to reflect on what creativity should like in the data-rich future. Havas London tech head Michael Olaye tells Campaign, “First we saw smart data for segmentation, then came ‘targeted’ programmatic ads, and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kickback Echo Chamber Writing for Ad Age, 4As CEO Nancy Hill explains why the organization has formed a task force to tackle the thorny issue of media rebates. Speculation has fueled the debacle, according to Hill, but she sees an opportunity to revisit and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blocking, Tackling The rise of ad blocking, the ad sector’s bogeyman of the month, sparked a think piece co-authored by two of the agency world’s biggest wigs. GroupM’s Rob Norman and John Montgomery write, “If advertisers pay only for viewable ads or buy media […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s An Autoplay World Following in the footsteps of Facebook and Google, who took some blows while paving the road to user acceptance of autoplay video ads, Twitter announced Tuesday that it will debut its own digital video format with a baked-in viewability guarantee. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lévy Bursts Writing for The Drum, Publicis Groupe chief Maurice Lévy pens a consumer-first think piece on data mining. “The consumer could rightfully ask ‘it’s my information, why should anyone else make money out of it?’ and claim for a share of the associated […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Liberté, Égalité, Right To Be Forgotten Regulations from the EU aimed at US tech firms are at an all-time high, and tensions heightened Friday when France’s data protection regulator ordered Google to apply Europe’s right to be forgotten globally. “For delisting to be effective, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Havas In The Hot Seat Ad Age has obtained a contract template from two anonymous ad tech vendors who say they received the document from Havas Media US during deal negotiations. According to the sources, the contract mandates fees due to a Havas entity […]
