Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Missed The Starting Gun Last week, AOL acquired Millennial Media to grow its mobile ad biz, but capturing mobile ad dollars is no easy feat. Google has cornered 32.9% of all US mobile ad spend (about $10.02 billion), while Facebook commands 19.4% ($5.2 billion), […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Magic Of Clorox Clorox will spend three times more on programmatic ads this year than it did last year, the Journal’s Jack Marshall reports. At that rate, about half of Clorox’s full digital budget will go to automated buying. “Programmatic media has enormous […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Programmatic UK Programmatic display ad spend in the UK is slated to grow 66.2% and hit $2.96 billion this year, eMarketer reports. At that rate, programmatic will make up the majority (59%) of the country’s total display ad market. “It hasn’t been an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snapping Up Ad Tech Delhi-based ecommerce newcomer Snapdeal acquired Silicon Valley ad platform Reduce Data for an undisclosed sum. The deal adds to the trend of ecommerce players beefing up their ads biz through acquisitions. (Snapdeal rival Flipkart’s bought AdIQuity Technologies, a mobile ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Rising Mobile ad spend will outpace desktop spending for the first time in 2015, according to eMarketer. After releasing a more modest estimate in March, eMarketer now expects mobile advertising will grow by 59% this year. Mobile’s share of the overall US ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. “Out-Stream” Picks Up Steam The Journal’s Mike Shields takes a look at companies carving out a niche in “out-stream video ads.” Although mobile sites are transitioning to feed-style formats, text-heavy web pages are still the norm and the industry is struggling to find more […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Noto Speaks Ad Age tapped Twitter CFO Anthony Noto for an update on the firm’s marketing strategy and the search for a new CMO. “We have the best aggregated real-time content in the world,” Noto said. “The value of Twitter is that we give […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. GroupM’s Abuzz On Monday, GroupM inked a three-year partnership with BuzzFeed that gives WPP agencies and their clients access to BuzzFeed data. The partnership, which The Guardian values at some tens of millions of dollars, gets GroupM a team of dedicated staffers embedded in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tepid Spots Jonathan Mayer, a computer scientist at Stanford and occasional privacy advocate, uncovered an ad abnormality running through AT&T hotspots at Dulles International Airport. While browsing the Internet through an AT&T portal, Mayer noticed ad-supported websites like The Wall Street Journal displaying additional […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adblock’s Mainstream Moment Howard Stern discovered Adblock Plus on his Tuesday morning show, and Google registered a noticeable uptick in queries. “Gary, contact my IT person and tell ’em I want that,” he said. “I’m sitting through all these ads and you’re telling […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kerry Morris, senior vice president of advanced digital solutions at Epsilon. Big technology providers made a splash in the marketing industry in the past year or so, as the likes […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Revenues Lag The consumer migration to mobile is outpacing publishers’ mobile ad revenue, The Wall Street Journal reports. But as publishers struggle to bring sophisticated tracking and targeting tools to mobile, online giants are cleaning up. Facebook, for one, accounted for 37% of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Down The Tubes August has been a tough month for media stocks, and last week may have been worst of all. The WSJ’s Nathalie Tadena reports that Time Warner and Disney have been downgraded by Bernstein, and companies like Viacom, 21st Century Fox and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weathering The Cord Cut The Weather Channel is reportedly seeking new ownership and has hired investment bankers to get the job done. But will the cable network’s digital and mobile properties come along for the ride? Perhaps not. According to Bloomberg’s sources, The Weather […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Symbiosis Ad Age’s Jeanine Poggi asked some observers what NBCUniversal’s investments in BuzzFeed and Vox mean for advertising. Jesse Redniss, co-founder of media consultant Brave Ventures, says the deals are mutually beneficial. NBCU lends BuzzFeed and Vox credibility as destinations for news, while BuzzFeed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Telekom Wants A Cut In a piece posted on LinkedIn, Deutsche Telekom’s SVP of tech strategy, Tomasz Gerszberg, takes fire at Internet giants like Google, Facebook and AppNexus. According to Gerszberg, the advertising strategies of large Internet companies eat into mobile subscriber’s data plans. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blank Canvas Horizon Media and Innocean Worldwide over the weekend launched an agency (or “media agency network”) called Canvas Worldwide, which beginning Jan. 1 will get in the driver’s seat of the Hyundai Motor Group’s $700 million US account. Horizon CEO Bill Koenigsberg alluded […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. So Watchable Sources tell Business Insider that Comcast plans to launch a video platform in the coming weeks. The platform is called Watchable for now, and will host content from digital publishers like Vox, BuzzFeed, AwesomenessTV, The Onion, Mic, Vice and NBC Sports. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On-Site Shopping Want to promote a product on Amazon.com that sells on a different ecommerce site? By Oct. 31 you’ll be out of luck, because Amazon is going to end that offering, aka its “Product Ads.” The Wall Street Journal speculates the move is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Don’t Feed The Trolls The proliferation of apps and tech like QR codes has opened up the marketing world to millions in legal fees from patent trolls. It’s often cheaper paying a settlement than trying to win in court. Ad Age reports that the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Whole New Google Google unveiled a major overhaul of its operating structure late Monday. Under the new plan, Google and its multiple divisions are now subsidiaries of a company called Alphabet, with Larry Page at the helm. Google gets Sundar Pichai as CEO […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Firefox’s Ad Hack Late last week, a Firefox exploit was discovered running through a corrupt ad on a news site in Russia. The malvert scanned sensitive files in search of developer codes and site configuration files and was tied to Firefox’s PDF viewer. Mozilla […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ads, Exploited A malvertising attack on Yahoo has resurfaced the debate on ad network security. Though Yahoo says initial reports were “grossly misrepresented,” the attack proves how simple it is for fraudsters to game the system. In this case, a security flaw in Flash […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Don’t Call It A Comeback After nearly a decade, it’s official: Do Not Track (DNT) is supported by all major browsers. But just because DNT exists across browsers doesn’t mean it’s being honored. As such, the EFF, Disconnect and several other organizations are working […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Aims High With Gemini The Journal’s Mike Shields reports that Yahoo’s proprietary ad-buying platform, Yahoo Gemini, is starting to turn heads. Yahoo has been beefing up its targeting capabilities since debuting Gemini in February and hopes its focus on mobile will help its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Niches WPP teamed up with with US buyout firm Providence Equity Partners to acquire sports marketing firm Chime Communications for $584 million. “WPP needs to build its position in the sports market and therefore this is a strategic asset,” said Simon Davies, analyst […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. 100% Or Bust Sony’s multiplatform video network, Crackle, sealed an upfront deal with GroupM on the strength of a promise over cross-screen viewability, Ad Age reports. Though GroupM is “substantially” growing its investment in Crackle, the agency declined to quantify that growth. Crackle will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook: Goes Great With TV Facebook can help TV advertisers extend their reach by targeting millennials, according to March research by Nielsen for Facebook IQ. According to the data, Facebook-only campaigns reached 13.4% of 18-to-24-year-olds in the US, while cross-platform campaigns reached 15.5% of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Just Not That Into It Upstart digital publishers are “just not that into ad tech,” writes the Journal’s Mike Shields. Vox, Mic.com and Refinery29 have been vocal about working with as few ad tech firms as possible. “We are not running any programmatic whatsoever,” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Publishers Must Add Cookie Consent For EU Visitors To comply with EU data protection laws, Google is requiring publishers to add cookie consent for users coming in from EU countries. Google’s new user consent policy would affect publishers using AdSense, DoubleClick Ad Exchange […]
