Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G Earthquake Largest US advertiser Procter & Gamble has finalized its first media-spending shift in almost 20 years, and it’s a doozy. Omnicom has taken over the majority of P&G’s budget (with Carat swiping a third and the incumbent, Starcom MediaVest, retaining some brands). […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo’s Future Suitors In the wake of yesterday’s WSJ report that Yahoo’s board will consider selling off its core business (ad-supported digital media), the big question is, who would buy it? SoftBank, Time Inc., News Corp. and IAC are all floated as possible bidders […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pay Attention The Economist and Financial Times have both introduced metrics that charge advertisers based on “temporal activity” (aka time on page, though it may sound like a brain function). Speaking with Mediapost’s Joe Mandese, several media agency execs throw their weight behind the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What Social Bounce? Ecommerce isn’t the same landscape for everyone. Mike Shields reports for The Wall Street Journal that a specific breed of aspirational, lifestyle retailers, such as trendy home decor or wedding-centric outlets, are driving massive shares of their traffic via Pinterest. But […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Parting? Expect programmatic breakups in 2016, says VivaKi’s president of global clients, Marco Bertozzi. But who’s breaking up with whom, exactly? He doesn’t specify, but it’s clear Bertozzi’s skeptical of the direct-to-client deals that many ad tech vendors have worked toward. Deals that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Search Lurch Following a drumbeat of complaints about Google’s app-install ad policies and potentially anti-competitive algorithm tweaks, local search players like Yelp and TripAdvisor noted last weekend they were getting buried in Google search results. Google responded by telling Re/code’s Mark Bergen, “The issues […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Exchange Dynamics AppNexus continues to share results of its recent fraud cleanse, claiming that the huge drop off impressions led to parallel spikes in CTR, visibility and price. Catherine Williams, AppNexus’ chief data scientist and the leader of its internal inventory quality efforts, previously […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. All Fun And Games “Last year the analytics firm Deepfield found that Twitch regularly broke into the top four users of Internet bandwidth, trailing only Netflix, Google, and Apple,” according to a deep dive into the video game streaming platform from a pair of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meh-surement For the social marketer, it’s easy to set and then confirm certain performance metrics on YouTube, Instagram, Pinterest and so on. Engagement, visibility, views, likes and shares are all among the well-worn data points. But Snapchat has no such features, and since it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. European Opportunities MediaMath has acquired Spree7, a German programmatic firm that it previously invested in as a joint venture with PubliGroupe. Ronan Shields writes for The Drum that Germany represents a unique opportunity, as it’s one of Europe’s strongest markets, but “programmatic is only […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Swimming Upstream Pandora announced plans Monday to acquire the assets of Rdio, a streaming music service that will be going through bankruptcy. BTIG Research media and tech analyst Richard Greenfield posted a blog post Tuesday morning that takes a distinctly pessimistic tone on Pandora’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Power Index Last Friday, Facebook started allowing Google to crawl and index across its mobile app. The partnership, though narrow, is notable because of how rarely the two alpha competitors from the web and app world find common cause. The Wall Street Journal […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Blankemeyer, startup liaison at 84.51°. With marketing technology tools launching each day can feel overwhelming, especially for novice digital marketers. It’s easy to get caught up in the “new […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pushing Back On Netflix Disney has worked out a licensing agreement on at least one ABC show that stipulates Netflix must run a four-second pre-roll video before episodes (not a full ad, but the ABC logo, some creative based on the show and ABC […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sizmek Points To PointRoll PointRoll is like a little hot potato getting tossed from owner to owner. Its latest handler: ad tech company Sizmek for the modest sum of $20 million. Read Ad Age’s story. PointRoll focuses on rich media technologies and was purchased […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Gentler SSP The Wall Street Journal’s Mike Shields profiles publisher ad ops vendor Media Operative, and finds the company has made inroads with a new wave of programmatic-averse publishers by helping them mediate between sales channels. Its new customers include Vice Media, Vox […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. URLs vs. SDKs People talk about apps making the web obsolete, but Flipkart, the Indian ecommerce giant, has partnered with Google to create a site that steals utility from apps (i.e., it can send push notifications, read info while the user is offline, access […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Brands Turn On The Tube Video DSP TubeMogul grew its revenue by 70% in Q3 to $46.5 million. Total ad spend increased 65% to $103.4 million, as the company signed preferred video platform partnerships with brands like L’Oréal USA and Dannon. TubeMogul also teamed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Leaderboard Snapchat logs 6 billion video views per day, tripling activity on the app since May, Tim Bradshaw reports for the Financial Times, citing sources at the company. That’s not too far behind Facebook’s 8 billion and YouTube’s murkier “billions” of daily views. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Greater Lesser WPP Group media agency network GroupM named Xaxis CEO Brian Lesser to helm its North America business, Ad Age’s Alexandra Bruell reports. “It reflects the direction we’re going in in terms of our data and technology and driving that business forward on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get With The Times The New York Times has carved out a subscription revenue stream that other publications can only admire, but “video still hasn’t become a significant revenue driver for the company,” according to Politico. And the result is a wholesale digital video […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube Welcomes Moat Et Al Google has opened the door to third-party viewability measurement on YouTube. Moat, Integral Ad Science, comScore and DoubleVerify have all been approved to track campaigns on the video platform, beginning in early 2016. The move follows a similar concession […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Eyes Essence The Wall Street Journal reports WPP Group is in talks to buy 10-year-old Essence Digital, a fast-growing digital agency with strong programmatic chops. Essence’s No. 1 client is Google, but the agency has been working to diversify its client base with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Surging App Nike will heavily leverage app-based ads in its bid to grow ecommerce sales from $1 billion to $7 billion within five years. The company has kicked off a pricey campaign that includes considerable weather-targeting initiatives for its various products, according to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Get Off The Bench Comcast’s broadcast advertising has been hit hard by cord cutting, with sluggish or nonexistent growth across many properties, but sports investments continue to float legacy TV. The Wall Street Journal’s Steven Perlberg says NBC’s $950M purchase of the English Premier […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Listening, Internet? Time Warner’s Turner Broadcasting unit says it will begin reducing commercial minutes across its channels, according to Steven Perlberg at The Wall Street Journal. Don’t necessarily expect a revenue drop-off, as the networks are pitching the scarcer ads by saying “it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather Nears Sale To IBM IBM is near a deal to acquire digital and data assets of The Weather Company, according to a report in The Wall Street Journal. “IBM is particularly interested in Weather Co.’s forecasting group, WSI. That division houses technology and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Techtonics Ad Age’s Kate Kaye covers recently accelerated efforts by telcos to monetize the vast mobile audience data they’re sitting on. Verizon, Sprint, Telefonica and other carriers are licensing those data sets for use on platforms run by SAP, IBM, HP and AirSage, among […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Only Room For ONE AOL has long positioned itself as the open alternative to Facebook or Google, but that’s changed to some extent since the company’s acquisition by Verizon in May. In trying to explain what made AOL so valuable to the telco (all […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Laissez Faire The coming tsunami of political spending has the ad tech world salivating, but it isn’t all positive. Ana Radelat writes for Ad Age that both users and buyers could face a “political crowd out” in 2016. With so many candidates (not to […]
